NEW YORK, NY -- (Marketwired) -- 08/06/13 -- Maxymiser, the global leader in online testing, personalization and cross-channel optimization technology and expertise, today announced significant global growth in revenue, its client base and staff. As of June 2013, global revenue has more than doubled year-over-year.
In North America, Maxymiser tripled its client roster with multinational companies such as Progressive and Office Depot. In EMEA, Maxymiser also signed new business contracts with leading European retail, finance and travel brands such as Mothercare, Confused.com, Avis Budget EMEA, Sportscheck GmbH and Kaspersky Lab, thereby reinforcing its leadership position in the market.
Understanding that every online business model differs by industry, the team at Maxymiser specializes in helping brands differentiate the customer experience as well as understanding the impact of every change to their bottom line. Therefore, Maxymiser has invested a significant amount of its time, resources and budget building global consulting teams of highly qualified vertical experts to deliver best practices where requested by retail, travel, finance, media and gaming brands. As a result, Maxymiser has seen its global headcount increase by 46 percent year-over-year with plans to further expand its teams across all offices.
"We're more than just the industry leading technology," said Maxymiser CEO Tim Brown. "We are a passionate group of digital experts who nurture and develop our teams to think and act from the consumer's mindset when devising digital marketing strategies for brands. When we empower brands to better serve the individual needs of their customers, everyone wins."
These milestones are fueled by what analysts refer to as the "Age of the Customer," whereby consumers are hyperactive and easily distracted, and as a result, interact with brands through a fragmented network of multiple touchpoints. In May 2013, Forrester Research issued its report on The Unified Customer Experience Imperative, which emphasized the urgency for brands to deliver a coherent, relevant and seamless digital experience in order to avoid losing customers' attention and, in turn, sales.
Ron Rogowski, Vice President and Principal Analyst at Forrester Research, commented in the report, "Customer experiences are no longer infrequent events where users attempt to start and complete a goal in one sitting. Today's customers are always connected, frequently interrupted, and constantly interacting with one or more devices in an increasingly complex ecosystem...In this new landscape where people bounce from task to task and device to device, firms must nevertheless enable seamless transitions across relevant touchpoints."
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross-channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel to dramatically improve conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.
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