News Column

LifeApps Is Transforming Lucrative Digital Branding Industry

Aug 6 2013 12:00AM

Marketwire

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BALTIMORE, MD -- (Marketwired) -- 08/06/13 -- Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes that the unique LifeApps Digital Media Inc. (OTCQB: LFAP) business model is a catalyst for companies in the sports industry to develop strong brands and reach more consumers via digital media, driving major top-line growth and future profits.

The Company's multi-billion dollar fitness and sports products target market presents an outstanding opportunity for LifeApps to allow firms to utilize its cross-platform approach to digital media to sell products and services while creating a digital brand platform. The Company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. The explosion of the use of these devices will also play a major role in how firms brand products. LifeApps is poised to capitalize on this hyper-growth.

From digital advertising to a social media presence, firms are spending more and more capital to increase brand awareness online. A 2013 University of Massachusetts and Dartmouth study found that 77% of Fortune 500 companies have Twitter accounts, and 70% had a Facebook account. These same firms pay in the millions for online advertising with affiliate and other similar programs, where products and services are graphically illustrated in an online billboard style and a consumer can point and click his or her way to purchases. Additionally, companies are now tracking and using data in an effort to appeal to consumer tastes and grow brand awareness. All of these initiatives bode well for LifeApps.

Plus, the coupling of the sports industry and digital media presents a new arena for innovative companies. According to a study by the market research firm Lucintel conducted in 2012, the worldwide sporting goods market is forecast to reach $266 billion by 2017. This industry is all about brand management. Companies like Nike, Adidas, and Under Armor spend millions on Hollywood production-level TV commercials and celebrity endorsements and are now migrating more of these dollars to digital brand management. Reaching consumers through digital media is the rapidly growing form of communication allowing companies to brand themselves and their products. Moreover, the companies that recognize this trend and lead the charge on behalf of leading brands will be the big winners. LifeApps is clearly one of those companies.

To view articles, reports, and disclaimers, please visit www.goldmanresearch.com. This report is the opinion of Goldman Small Cap Research and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report.

About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces small cap and micro cap stock research reports, daily stock market blogs, and popular investment newsletters. For more information, visit www.goldmanresearch.com.

A Goldman Small Cap Research report is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed. Please read the report's full disclosures and analyst background on our website before investing. Neither Goldman Small Cap Research nor its parent is a registered investment adviser or broker-dealer with FINRA or any other agency. To download our research, view our disclosures, or for more information, visit www.goldmanresearch.com.

About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information, please visit http://www.lifeappsmedia.com.



Goldman Small Cap Research
Rob Goldman
Analyst
410-609-7100
rob@goldmanresearch.com





Source: Marketwire