NEW YORK, NY -- (Marketwired) -- 08/06/13 -- The American Hair Loss Association estimates that women make up roughly 40 percent of Americans experiencing thinning hair and the majority of women will experience some thinning by midlife -- putting it right up there with menopause, weight gain, dry skin and wrinkles. However, while people unabashedly discuss their unhappiness with these other natural age-related occurrences, thinning hair -- especially for women -- is the 800 lb. gorilla.
With some 30 million American women -- roughly one in four -- dealing with thinning hair the American Academy of Dermatology has designated August as National Hair Loss Awareness Month so that those experiencing thinning hair can readily access related information and advice.
According to John Van Houten, B'IOTA Botanicals Laboratories, "The problem with thinning hair is not always what's visible. It's how it rocks a woman's self-esteem. For women, who put so much emotional value on their hair, it can be absolutely devastating for their self image and emotional well-being."
B'IOTA BOTANICALS Herbal Shampoos and Advanced Herbal Serum for Thinning Hair, with the exclusive herbal complex BIOXSINE, are already helping women and men around the world. The rich, herbal-based products are convenient, and easy-to-use. They don't require consumers to go outside their normal hair care routine; they just shampoo as usual.
At the end of a recent clinical study*, more than 97% of study participants said their hair grew faster, thicker, fuller and stronger after using the B'IOTA BOTANICALS Herbal Shampoo together with the Advanced Serum. Additionally more than 83% of study participants using B'IOTA BOTANICALS Herbal Shampoo alone said they noticed their hair grew faster and more densely than before.
And B'IOTA BOTANICALS fulfills consumers' desires to use "cleaner" products.
"While there are plenty of options out there, today's consumers are leaning towards herbal-based products," said Van Houten. "They are looking for products that offer efficacy, but without a host of precautions and risks." Lifestyle is also a factor, as is economics -- some people simply cannot afford the high-price tag sometimes associated with certain products."
The key is in the proprietary blend of ingredients called herbal complex BIOXSINE, researched and developed by the scientists at B'IOTA Botanical Laboratories. BIOXSINE is a clinically tested combination of herbal extracts with naturally occurring minerals and essential fatty acids that work, in part, by nourishing the scalp to encourage stronger, thicker, fuller and faster-growing hair. This gentle yet powerful herbal extract can only be found in B'IOTA BOTANICALS products.
Best yet, according to the thousands of satisfied B'IOTA users like Stephenie Loney, a schoolteacher in Hendersonville, TN, it's the way B'IOTA makes them feel about their hair... and themselves.
"I was very upset by my thinning, lifeless hair -- especially when one of my second graders said to me, 'Mrs. Loney, your hair is missing at the top.' I saw an ad for B'IOTA and immediately picked some up and have been religiously using the shampoo for about two months.
"Now people are noticing my hair again, but now because it is shinier and thicker."
About B'IOTA Botanical Laboratories
For more than a decade, B'IOTA Botanical Laboratories has been a leading and trusted expert in herbal hair- and skin care solutions for thousands of loyal consumers throughout Europe. Our derma-cosmetic skin and hair care products are developed by scientists and dermatologists and clinically tested for safety and effectiveness by Germany-based Dermatest, a leader in clinical testing for skin and hair care products. B'IOTA BOTANICALS' exclusive herbal compounds feature plants and herbs with properties that Europeans have long turned to for health, beauty and wellness benefits.
B'IOTA Botanical Laboratories was founded in 2002 and is headquartered in Istanbul. With a recent $50 million expansion, B'IOTA is now the third largest pharmaceutical-grade cosmetics manufacturing facility in Europe. For more information, including retail availability, visit http://www.biotausa.com/.
*Results of 6-month, placebo controlled, University of Pavia independent clinical study of B'IOTA BOTANICALS Herbal Shampoo for Thinning Hair plus Advanced Herbal Scalp Serum.
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Ellen R. Werther
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