News Column

Yash Raj Films Excited by International Buyer Response to Desi Romance

August 5, 2013

YellowBrix

NEW YORK--(BUSINESS WIRE)-- Shuddh Desi Romance (A Random Desi Romance) has its Canadian premiere at the 2013 Toronto International Film Festival. The director, screenwriter and actors will be in attendance for the Gala screening on September 11. Last year 30,000 people attended the film festival, including the world's top film buyers and sales agencies. The film is produced and represented by Yash Raj Films Pvt. Ltd. (YRF) --India's premiere film studio.

Directed by Maneesh Sharma and written by Jaideep Sahni, Shuddh Desi Romance, is a fresh romantic comedy about navigating the minefield between love, attraction and commitment. The film, set in the heartland of today's India, features a wide array of characters who are very contemporary in their thoughts despite their small town environment and stars Sushant Singh Rajput, Parineeti Chopra as well as debutant Vaani Kapoor.

TIFF is one of the most important events on the international film circuit. Over the past 10 years multiple films have successfully traveled from the red carpet in Toronto to the Academy Awards such as Silverlinings Playbook, American Beauty and Strictly Ballroom. This year 400 films will be screened at 23 theaters across Toronto, Canada. The festival starts September 5.

About Yash Raj Films Pvt. Ltd.

Mumbai-based YRF Studios started out as a film-making company in 1970. In the last forty years, it has grown from strength to strength and today has India's most prestigious film catalog - which includes many of the highest grossing films in India. YRF Studios (the only privately owned studio in India) was formed by Yash Chopra - a leading light of the Indian entertainment industry for the last five decades. Yash Chopra passed away on 21st October 2012 leaving behind a legacy that will inspire generations to come. The company has offices located in Mumbai, Los Angeles, London, and Dubai. The studio operates on a vertically integrated model and controls almost every part of the value chain.

About TIFF

TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival, TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $189 million CAD.

Yash Raj Films Pvt. Ltd Avtar Panesar Vice President - International Operations Telephone: + 91 (22) 3061 3500 Fax: + 91 (22) 3061 3599 or Media contact: R Maaz Email: press (at) tricorderuniverse.de

Source: Yash Raj Films Pvt. Ltd.

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