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Univision's Ingrid Hoffmann Adds A Splash Of Color To HSN's Culinary Offerings With Launch Of Delicioso Lifestyle Brand Products

Aug 5 2013 12:00AM

Hispanic PR Wire

NEW YORK, Aug. 5, 2013 /PRNewswire-HISPANIC PR WIRE/ -- Univision Communications Inc., the leading media company serving Hispanic America, and Univision host and cookbook author Ingrid Hoffmann have partnered with leading multichannel retailer HSN to debut "Simplemente Delicioso" (Delicious), a captivatingly colorful new line of tabletop and kitchenware. Developed through a licensing partnership with Gibson Overseas, Inc., the new lifestyle products will be unveiled exclusively on HSN, HSN.com and via HSN Mobile on August 9 and 10.

"Celebrity chef Ingrid Hoffmann and Univision have created a brand that is popular not only among U.S. Hispanics, but has cross-cultural appeal," said Rick Alessandri, executive vice president of Enterprise Development, Univision Communications, Inc. "The 'Simplemente Delicioso' collection features stylish, authentic products manufactured by Gibson Overseas, Inc. that will undoubtedly be in high demand, and HSN is the perfect vehicle for this launch."

The colorful, multipurpose line ranges from $12 to $80 and includes an array of tabletop and kitchenware items in seven distinct designs, including: the San Miguel, Sonora, Casa Balboa, Papel Picado, Orinda, Abila, Mosaico Naranja and Evita. The entire assortment will be available via HSN TV, HSN.com and HSN Mobile.

"When I'm in the kitchen, what I'm cooking with and how I'm presenting my food is just as important as the ingredients themselves," said Hoffmann, who serves as creative director of the line. "It's exciting to partner with Univision, HSN and Gibson Overseas, Inc., all leaders in their respective industries, and brighten households across the country with these fun and functional products."

Key items in the collection include a vibrant Casa Balboa seven-piece cookware set (available in orange and teal); a Papel Picado two-piece Fry Pan set (available in teal, lime green, orange and magenta); San Miguel Mixing Bowls (available in assorted colors); a Agua Fresca Glass Jar, complete with spigot and ladle; and an Orinda four-piece Ceramic mug set.

Other items include a teal San Miguel Aluminum Caldera with Glass Cover, a Sonora seven-piece Gadget Essential Set featuring Salsa Bowls, a Lemon/Lime Squeezer, and Wood Utensils in assorted colors; a Sonora seven-piece Knife Set with Scissors in Bamboo Tray (in assorted colors); a Sonora five-piece Kitchen Tool Set in assorted colors; a Sonora Potato/Bean Masher and Set of 2 Tongs in bright lime green; a San Miguel three-piece Comal Set and San Miguel four-piece Salsa Servers offered in assorted colors.

"HSN has become the one-stop culinary destination where home chefs can find the tools and skills they need to create amazing meals for family and friends," said Chris Nicola, senior vice president of Home Design & Improvement and Culinary for HSN. "We are thrilled to partner with Univision to welcome Chef Ingrid Hoffmann back to HSN. Her new 'Simplemente Delicioso' line, with its smart functionality and exciting bright colors is sure to connect with our customers."

An expanded assortment of additional "Simplemente Delicioso" items will also be available on HSN.com, including an orange San Miguel three-piece Tortilla set; a lime green San Miguel three-piece Tamale Pot; a Sonora Bamboo Spoon Set (each handle presented in assorted colors); and a beautiful 16-piece Ceramic Dinnerware Set offered in the Evita, Orinda and Mosaico Naranja designs.

For more information on "Simplemente Delicioso," and to access recipes and cooking demonstration videos, visit Univision.com, keyword: Delicioso, as well as on Facebook at Facebook.com/UnivisionDelicioso and on Twitter via @UniDelicioso. To learn more about Ingrid's upcoming appearance on HSN, visit HSN.com or join in the conversation @HSN on Facebook and Twitter.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including http://Univision.com , which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://Univision.net .


About INGRID HOFFMANN
Ingrid Hoffmann hosts Simply Delicioso on Cooking Channel and Delicioso, on Univision. Hoffmann and Delicioso are featured in a range of cooking segments and capsules across Univision Networks, including popular morning show "Despierta America" and daytime show "Hoy", as well as a online/mobile platform with Univision Delicioso (http://www.UnivisionDelicioso.com ). She has published two cookbooks, her most recent, LATIN D'LITE: Delicious Latin Recipes with a Healthy Twist (Celebra Hardcover; April 2013) and SIMPLY DELICIOSO: A Collection of Everyday Recipes with a Latin Twist, both of which are also available in Spanish.


About HSN
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.



SOURCE Univision Communications Inc.; HSN



Source: Hispanic PR Wire


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