News Column

T.J. Martell Foundation Announces Honorees for 38th New York Honors Gala

August 5, 2013

YellowBrix

Tuesday, October 22, 2013

Jennifer Breithaupt, Brandon Steiner, John Sykes and Target Corporation Honorees

NEW YORK, Aug. 5, 2013 /PRNewswire-USNewswire/ -- The T.J. Martell Foundation for Leukemia, Cancer and AIDS Research has announced the honorees for its 38th Annual Honors Gala on Tuesday, October 22, 2013 which will be held at the legendary Cipriani in New York. The honorees include Jennifer Breithaupt, Senior Vice President, Entertainment Marketing Citi, Brandon Steiner, CEO of Steiner Sports, John Sykes, President of Clear Channel Entertainment Enterprises, and Target Corporation. More celebrity performers and presenters will be announced throughout the summer.

Brandon Steiner is set to receive the Humanitarian of the Year Award, John Sykes will receive the Lifetime Music Industry Achievement Award, Jennifer Breithaupt will receive the Spirit of Music Award and the Spirit of Excellence Award will go to the Target Corporation. The annual New York Honors Gala brings together hundreds of music and entertainment leaders, top business executives and celebrities. It is one of the most sought-after tickets in the industry and is one of the most important events for the T.J. Martell Foundation, allowing the organization to continue its work in Leukemia, Cancer and AIDS research.

Jennifer Breithaupt is the Senior Vice President of Entertainment Marketing for Citi. She oversees a team of brand/marketing specialists focused on creating and executing high impact, non-traditional programs and special events that deliver exclusive access for Citi customers. Jennifer and her team have created and managed some of the most exciting, marketing and branded entertainment programs in the financial services industry including: Traveling Through Life Concert Series with Dave Matthews, Prince, Mary J Blige, Aerosmith, Tony Bennett and Christina Aguilera, Private Pass(R), Citi's award winning entertainment access program and also exclusive content and advertising partnerships with Beyonce, Jay Z and Justin Timberlake to name a few. Additionally Breithaupt oversaw the strategic alliance between Citi and Live Nation.

Brandon Steiner is from Brooklyn, New York and is a professional sports marketer, speaker and author of two books. He is the founder and CEO of Steiner Sports which focuses on partnering athletes with businesses. He began his career in the food and hospitality sector where he worked at Hyatt Hotels and managed the Hard Rock Cafe New York in the late 80s. It was there that he began to craft his foray into sports marketing. As he got to know more and more athletes he realized that they needed representation for speaking engagements and corporate functions. He opened Steiner & Associates in 1987 which later became Steiner Sports. In 2003 he published his first book, The Business Playbook: Leadership Lessons From the World of Sports. In 2004, Steiner struck an unprecedented deal with the New York Yankees to provide fans authentic NY Yankees memorabilia and experiences. He struck similar deals with Notre Dame Football, Syracuse Athletics and Madison Square Garden. He is a regular on ESPN 1050 Radio and YES Network. He is also a regular sports commentator on CNN, CNBC, MSNBC and ESPN. In 2012, Steiner published his second book You Gotta Have Balls. Brandon Steiner spends most of his limited free time supporting several charities.

John Sykes is the co-founder of MTV and VH1 Cable Networks. In 2011 he was named President, Entertainment Enterprises for Clear Channel Media Holdings. Sykes has also been President of VH1, President - North America Chrysalis Records, Executive Vice President of Artist Acquisitions at EMI Music Publishing, Chairman and CEO at Infinity Broadcasting Corporation (now CBS Radio) and President of New Network Development at MTV Networks (Viacom). He has held leadership roles at a number of major brands across the music, entertainment and media spectrum. He also worked on the restructuring of MGM Studios as well as digital properties including Playlist.com and Shazam Mobile. Prior to his time with Clear Channel, Chrysalis and MTV Networks, Sykes served as an agent for Creative Artists Agency. He serves as a Director of the Rock and Roll Hall of Fame and Museum and S.I. Newhouse School, Syracuse University.

Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores - 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target's commitment to the community and its overall commitment to corporate responsibility visit target.com/corporateresponsibility.

"When I started this Foundation with several of my peers in the music and entertainment business in honor of my son T.J., I wanted to do all that I could to make sure other families would not have to suffer the way my family did," said Tony Martell, Founder & Chairman of the T.J. Martell Foundation. "Our annual New York Honors Gala is one of the most important fundraisers we produce and without it we could not continue to offer the patient services or cutting-edge research for Leukemia, Cancer and AIDS."

Past honorees have included Former President George W. Bush and former President William J. Clinton, the late Frances Williams Preston, Katie Couric, Matt Lauer, Anne Curry, Al Roker, Clive Davis, Arnold Palmer, Del Bryant, Scott Borchetta, Clarence Avant, Berry Gordy, Quincy Jones, the late Gil Freisen, Irving Azoff, Russell Simmons, Monte & Avery Lipman, Bruce Lundvall, John Esposito, Joel Katz and the late Ahmet Ertegun. The T.J. Martell New York Honors Gala is sponsored by American Airlines.

ABOUT THE T.J. MARTELL FOUNDATION:

The T.J. Martell Foundation is the music industry's largest foundation that funds innovative medical research focused on finding cures for leukemia, cancer and AIDS. The Foundation, headquartered in New York, is a national 501(c)3 non-profit organization that was founded in 1975 by music industry executive Tony Martell and his colleagues in loving memory of his son T.J., who died of leukemia. The Foundation has provided more than $250 million dollars for research that supports twelve top hospitals in the United States. This year marks the 38th New York Honors Gala.more information click on the T.J. Martell Foundation go to www.tjmartell.org

www.facebook.com/tjmartellfoundation www.twitter.com/tjmartell, www.pinterest.com/tjmartellfndn

PRESS CONTACT: Caroline Galloway M2M PR & Partnerships 440-591-3807 www.m2mpr.com caroline@m2mpr.com

SOURCE T.J. Martell Foundation

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