News Column

Zuus Media Makes Key Executive Hires

August 30, 2013

YellowBrix

Zuus, a destination for discovering and sharing music videos via channels spanning genres, decades, and moods, announced four new appointments to its executive team.

According to a release, Steve Goldstein hand-picked these executives based on their specific strengths, management skills, and relationships across a variety of entertainment communities, in order to further propel market growth for Zuus Media.

Zuus said it features a diverse catalogue of music videos where fans can also enjoy over 100 professionally curated channels featuring videos from all labels and over 100 independents, behind- the-scenes access, original content, artist interviews and live performance footage. All content is accessible via mobile, tablet and Facebook apps, web, connected TV apps, and four genre-specific TV channels for a music experience - everywhere and anywhere the consumer is.

"Zuus is all about providing access, authenticity and credibility. Music fans now have a video destination where they can lean back and watch the broadest selection of music videos and compelling originals featuring their favorite artists alongside artists who they are going to love," said Steve Goldstein, CEO. "I am confident that with their addition to our existing leadership, this team will drive exciting growth and continued innovation for Zuus Media."

Chris Gannett joins Zuus Media as Chief Marketing Officer. In this position, he will focus on brand strategy and oversee product marketing and communications initiatives. Previously, Gannett was CMO of Core Media Group, a fully integrated multi-media, management and production company, and home to hit television series American Idol and So You Think You Can Dance, the Elvis Presley and Muhammad Ali brands, and the careers of alumni plus Woody Allen, Billy Crystal and Robin Williams. Prior to Core, Gannett led strategic marketing for Sony's Commercial Music Group following a successful career in brand marketing with Publicis, Dr Pepper Snapple Group, and Nabisco.

Karma Gardner joins Zuus Media as the VP of Strategic Sales after spending 12 years with Red Bull North American as founding Director the of its trend-setting Culture Marketing department, where she and her team managed over 300 experiences every year. Gardner is not only experienced in strategic marketing and content development, but was instrumental in the launch of Red Bull Music Academy, and responsible for forging some of Red Bull's most visible brand partnerships in the United States. She brings her

knowledge of event and partnership experience to Zuus.

Andrew Schiffman, a stand-out music programmer at MTV Networks for over a decade, joins Zuus Media as VP of Music Programming and Artist Relations, responsible for all broadcast and digital video programming. At MTV, Schiffman advocated for artists alike, incorporating acts ranging from The Black Keys, Young The Giant and Atlas Genius, to Green Day, Kasabian and Liam and Noel Gallagher. He also executive produced 120 Minutes and Headbangers Ball, and programmed marquee shows including Top 20 and Big Morning Buzz Live with Carrie Keagan.

Eric Turpin, a successful distribution executive in the music and lifestyle space has been appointed as VP of Affiliate Relations. He joins ZUUS with over 20 years of experience and is credited with developing the distribution strategy and successful aggregation of television households that led to The Box Network's acquisition by Viacom and subsequent rebranding to MTV2. Across his career, Turpin has been instrumental in securing long-term agreements with top Cable, Satellite and Telco companies, as well as media professionals including Netflix, YouTube, and Hulu.

These newly appointed executives join a management team that includes:

-Nikki Hirsch, VP of Music Strategy and Artist Relations, responsible for Zuus Media's positioning within the music landscape, and orchestrating artist-driven partnerships. Prior to Zuus, Hirsch was Director of Music Strategy and Engagement at award-winning advertising agency Translation, where she spearheaded key initiatives for national clients including Target, McDonald's, State Farm, Wrigley, Samsung and Lady Gaga, among others.

-Jamie Donnenfeld, VP of Ad Operations, responsible for Zuus Media's advertising operations and analytics platforms and all day to day advertising execution. Prior to Zuus, Donnenfeld led advertising and operations teams at Canoe Ventures, where she successfully launched a National iTV and VOD campaigns. She has also held key roles at other start-ups, including Massive Inc. and Joost, where she served the first dynamic advertisement within video games, on-line video and mobile devices.

-Bruce Ledbetter, VP of Technology, responsible for the successful development and deployment of Zuus Media's digital presence and product. A professional with roots in mathematics and full development lifecycle, he was previously VP Technology for Viacom's BET Interactive where he led technical design, development and operations for the portfolio of products that comprise BET.com. Ledbetter has been focused on developing Internet applications in the e-Commerce and Media and Entertainment space since 1995.

-Brooke Emerson, VP of New Business Development. Previously, Emerson spearheaded brand collaborations with Red Bull North America and worked previously at advertising agency Translation. At Translation, Emerson earned a reputation as an experienced strategist who led activations of account programs including Wrigley's re-launch and partnership with Chris Brown and the Red Bull Music Academy 5 Borough Tour.

Zuus Media is a next-generation media company.

More information:

www.zuus.com

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