News Column

Make this Last Long Weekend of Summer a Safe One-Drive Sober

Aug 29 2013 12:00AM

Marketwire

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OAKVILLE, ONTARIO -- (Marketwired) -- 08/29/13 -- MADD Canada and Allstate Insurance Company of Canada are asking everyone to make sober driving a priority this Labour Day weekend.

"As Canadians look forward to the last long weekend of the summer, we're reminding everyone to protect themselves and one another from impaired driving," said MADD Canada National President Denise Dubyk. "If you're going to be drinking, please plan ahead for a safe and sober ride home. If you see a driver you think is impaired, call 911."

An average of 4 Canadians are killed and 175 are injured in impaired driving crashes every day. Traditionally, the summer months and long weekends are peak times for alcohol-related crashes, deaths and injuries.

MADD Canada and its volunteers across the country work with community partners and generous corporate sponsors such as Allstate Canada to remind Canadians:

-- don't drive impaired;-- don't ride with drivers who are impaired;-- if you see a driver you suspect is impaired, call 911 and report it to police.



"If consuming alcohol is going to be a part of your Labour Day weekend celebrations, please be sure to put the car keys away. Plan ahead. Call a cab, take the bus or arrange to have a designated driver," said Allstate Insurance Company of Canada President and CEO John O'Donnell. "Driving impaired is dangerous, illegal and could lead to an irreversible tragedy that can destroy lives."

Allstate Canada has been a proud supporter of MADD Canada for more than 25 years, sponsoring a wide range of programs and services including the School Assembly Program, Campaign 911 and Project Red Ribbon.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has recently been listed on the Best Employers in Canada, Best Employers in the GTA, and Best Employers in Quebec lists. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.



Contacts:
MADD Canada
Denise Dubyk
National President
403-970-8733

Allstate Insurance Company of Canada
Kevin Wilson
Senior Communications Specialist
905-475-4527





Source: Marketwire


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