News Column

LifeApps Perfectly Positioned to Ride Digital Publishing Trends

Aug 29 2013 12:00AM

Marketwire

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BALTIMORE, MD -- (Marketwired) -- 08/29/13 -- Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes in a recent article that LifeApps Digital Media, Inc. (OTCQB: LFAP) appears to be in the perfect position to ride some of the most important trends in the digital publishing industry.

The digital publishing world is booming. According to MRI's Survey of the American Consumer, digital publishers enjoyed an 83% increase in digital readership from spring 2012 to spring 2013. With ESPN and Sports Illustrated at or near the top of the leaderboard, it is clear that sports and fitness are some of the most popular categories, which dovetails perfectly with the LifeApps focus. Moreover, these trends bode very well for a continued increase in readership of its future publications and the flagship offering, YouWorkout. YouWorkout features the hottest professional athletes sharing their fitness, diet and training routines and providing instruction.

While the growth in the sale and use of smart phones receives a great deal of publicity, it is interesting to note that the tablet is the preferred device for digital publications. The Mequoda Group recently found in a survey that 57% of the respondents reported that using a tablet is their favorite device with which to consume content. This response confirms that the evolution and greater utilization of tablets for digital publishing and interactive apps may be growing at a faster pace than originally forecast as further evidenced by recent milestones and initiatives by major print publishers. For example, Hearst Magazines announced earlier this year that it now counts 1 million subscribers to its tablet editions.

Whether consumers use a tablet or a smart phone, early-mover LifeApps is a clear beneficiary of the huge growth in the digital publish arena, especially since the sports and fitness segment is one of the major drivers of this growth. With new content in the offing, LifeApps is poised to broaden its readership reach and profile over the coming quarters.

To view articles, reports, and disclaimers, please visit www.goldmanresearch.com. This sponsored article is the opinion of Goldman Small Cap Research and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report.

About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces sponsored and non-sponsored small cap and micro cap stock research reports, articles, daily stock market blogs, and popular investment newsletters. Goldman Small Cap Research is not in any way affiliated with Goldman Sachs & Co.

A Goldman Small Cap Research report, update, newsletter, or article is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed. Please read all associated full disclosures, disclaimers, and analyst background on our website before investing. Neither Goldman Small Cap Research nor its parent is a registered investment adviser or broker-dealer with FINRA or any other agency. To download our research, view our disclosures, or for more information, visit www.goldmanresearch.com.

About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information, please visit http://www.lifeappsmedia.com.



Goldman Small Cap Research
Rob Goldman
Analyst
410-609-7100
rob@goldmanresearch.com





Source: Marketwire


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