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Piksel Launches, Focuses on Providing More Value Through Video

Aug 29 2013 12:00AM

Marketwire

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NEW YORK, NY -- (Marketwired) -- 08/29/13 -- Today marks the first day of operations for Piksel, Inc -- an integrated global business dedicated to helping clients maximize reach and return with video.

With a new name, new leadership team, and a new ethos, Piksel draws upon deep expertise from some of the most accomplished people in online video solutions. Nicknamed 'televisionaries' by the company, the Piksel team works with some of the leading media and enterprise brands in the world, such as AT&T, BSkyB, Mediaset, Vodafone, Airbus, and Volkswagen.

A solutions business with integration expertise across the video value chain, Piksel brings an end-to-end 'design, build, manage' approach to the market. Its solutions business is made up of strategy, systems integration, creative services, managed services and software applications -- including the award-winning Piksel VCMS platform and second-screen application, 2Si.

"Piksel solves business problems with innovative thinking. Though we have platforms and applications for video, we don't bill ourselves as a pure-play product company. And while our professional services and managed services expertise is built on decades of experience, nor do we see ourselves as a pure services business. We are, at heart, a solutions provider.

"Put simply, our goal is to help our clients optimize the value of their video assets. Whether we do that with our software or someone else's, we're focused on giving our client's the edge they need to deliver high performance multi-screen content experiences faster," said Peter Heiland, Piksel's interim CEO.

Kevin Joyce, Piksel's Chief Commercial Officer, goes further: "The name may be new, but we've been helping businesses maximize their reach and return with video for the better part of two decades. There's an incredible depth of talent in this company, with the collective expertise of over 800 professionals who consistently deliver incredible results for clients.

"These Piksel people are fundamental to our business. Their market-leading ability is to develop robust solutions -- whether that be software development, creative solutions, or complex systems integrations -- in a rapidly evolving category."

Piksel's Board of Management include Chairman, Bill Russell, non-Executive Directors Duminda DeSilva, Gregory Peterson and Peter Heiland. The new Board will focus on steering a course of sustainable, organic growth for Piksel, as well as strengthening its product engineering capabilities in the United Kingdom, Italy, Spain, and the United States to meet the rising demand in these, and adjacent, markets.

With major offices in Europe and the US, Piksel manages more than 1,600 clients in over 50 countries.

See Piksel at IBC, Booth 1.C30, from September 13-17 at RAI Amsterdam to learn how Piksel people have helped deliver some of the world's most advanced video solutions.

About Piksel

We help the world's leading brands maximize their reach and return with video.

Comprised of a global team of experts we call 'televisionaries', Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Celcom, Mediaset, Sky Deutschland and Televisa, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.

Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.



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Piksel Media Contact:
Natasha Roberton
VP Brand and Communications
T: +1 (347) 328 3545
E: natasha.roberton@piksel.com

TallGrass PR Media Contact:
Tarley Jordan
Account Executive
T: +1 (646) 801-4695
E: tarley.jordan@tallgrasspr.com





Source: Marketwire