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Eat Your Words Canada-Taco Bell Doritos(R) Locos Tacos Arrives Sept. 2nd

Aug 28 2013 12:00AM

Marketwire

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VAUGHAN, ONTARIO -- (Marketwired) -- 08/28/13 -- Editors Note: There is a photo and a video associated with this press release.

To all the skeptics who lamented that Taco Bell Doritos® Locos Tacos would never come to Canada, Taco Bell has one thing to say: "Eat your words, Canada!"

Starting September 2nd, the legendary Doritos® Locos Tacos Nacho Cheese - the famed taco with a giant Doritos® Nacho Cheese chip on the outside, Taco Bell on the inside - is available at Taco Bell restaurants while supplies last.

Since its US launch in 2012, Canadian Taco Bell fans have begged and pleaded with the chain to bring the Doritos® Locos Tacos to Canada.

"Doritos® Locos Tacos has been the number one talked about topic on our Facebook page for over a year," says David Vivenes, Chief Marketing Officer, Taco Bell Canada. "In fact, some of our most loyal fans expressed doubt that we'd ever bring Doritos® Locos Tacos to Canada," says Vivenes. "To celebrate the debut of Doritos® Locos Tacos, we've invited some of our biggest skeptics to be among the first fans in Canada to try the cult sensation. Fans can join in on the fun and share their own Doritos® Locos Tacos experiences at #DLTCanada," says Vivenes.

Watch as Taco Bell Fans "Eat Their Words"

In a covert operation, Taco Bell Canada etched four fans' comments and pleas onto Doritos® Locos Taco shells. Next, Taco Bell invited fans Brian Laking and Aaron Belding from Hamilton, ON and Husain Fazal and Zach Henderson from Toronto, ON to a secret location to participate in a brand video to launch the new product.

When they arrived, Taco Bell presented the unsuspecting fans with a custom Doritos® Locos Taco that was etched with their posts and tweets. After swearing the fans to secrecy, Taco Bell Canada invited them to literally "eat their words" ...by trying Doritos® Locos Tacos for the very first time. Their candid reactions are captured in a funny, short video that Taco Bell fans can watch and view on YouTube, Instagram and Facebook.

Doritos® Locos Tacos are available only at Taco Bell locations across Canada while supplies last, starting on September 2, 2013. Doritos® Locos Tacos start at $1.49 and $1.99 for a Doritos® Locos Tacos Supreme.

About Taco Bell

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more.

Across North America, Taco Bell serves more than 36 million customers every year and there are nearly 200 locations in Canada. For locations, information on Taco Bell seasoned beef and to chat with Taco Bell fans, visit us on Facebook.com/tacobellcanada and online at www.tacobell.ca.

About Doritos® Canada

Doritos® is Canada's favourite brand of flavoured tortilla chip, leading the market in all regions. For more information, check out the brand on Facebook at www.facebook.com/doritoscanada or on Twitter @doritoscanada.

About PepsiCo Canada

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and Tropicana business. For more information, please visit www.pepsico.ca.

To view the photo associated with this press release, please visit the following link: http://ctt.marketwire.com/?docid=0894892001&id=3367630&type=0&url=http%3a%2f%2fwww.marketwire.com%2flibrary%2f20130828-TacoBellDLT800.jpg.

To view the video associated with this press release, please visit the following links:

Facebook: http://ctt.marketwire.com/?docid=0894892001&id=3367633&type=0&url=https%3a%2f%2fwww.facebook.com%2ftacobellcanada

YouTube: http://ctt.marketwire.com/?docid=0894892001&id=3367636&type=0&url=http%3a%2f%2fwww.youtube.com%2fwatch%3fv%3dYCErw6Y8wlY



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Contacts:
For more information about Taco Bell
or to request an interview, please contact:
Strategic Objectives
Kertney Russell, Aidan Nguyen or Debra Quinn
krussell@strategicobjectives.com
1-866-366-7733





Source: Marketwire


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