News Column

The Wearable Monitoring Device Revolution

Aug 27 2013 12:00AM

Marketwire

Tracker

SAN DIEGO, CA -- (Marketwired) -- 08/27/13 -- The OTC Journal, the longest running electronic newsletter focused on the small cap and microcap sectors, observes LifeApps (OTCQB: LFAP) is focused in an area attracting an enormous amount of risk capital.

Wearable Monitoring Devices are one of the hottest new sectors in the digital world. Remember the Pedometer? In the words of Tony Soprano -- "Forget About It." Today's new devices have moved far beyond the simple measurement of your steps.

The latest and greatest devices are highly evolved from their ancestors. These new devices can count the steps you take, miles you travel, measure your day-to-day physical activity, monitor your heart rate, count the calories you are burning, and record your weight and vital signs wirelessly.

The Fitbit One, which is a simple wrist band, connects wirelessly through bluetooth to your smart phone, and it records everything -- your total activity, the number of steps you take, and the amount of sleep you get. You can input your food intake, and measure your caloric intake and progress.

ABI Research has projected annual sales of over 100 million wearable medical monitoring devices by 2016. This not only includes exercise and fitness related remote monitoring, but vital signs monitoring as well.

This new category is attracting a lot of risk capital. Qualcomm Ventures recently participated in the 4th round of venture capital in Fitbit. $43 million was raised at a $300 million valuation, with Qualcomm Ventures as the core investor. This was Qualcomm Life Fund's 9th investment in mobile digital health.

Larry Isen, Editor of the OTC Journal states:

"There are many millions of dollars in risk capital being invested in the field of Mobile Monitoring for fitness and health.

In light of their extraordinary achievements in Mobile Health through their highly rated MDWorkout Ap, and their unique digital magazine YouWorkout, LifeApps (OTCQB: LFAP) is uniquely positioned to benefit from the movement to Mobile Monitoring Devices over the coming months and years as the company has proven it can develop high quality, interactive mobile APPS, and digital mobile publications. In my view, it's just a matter of time until LifeApps enters into an arrangement to work on a digital mobile solution for a major manufacturer, or perhaps develops one of their own."

LifeApps Digital Media products and publications can be found at:

http://youworkout.com/ (YouWorkout Magazine)
http://lifeappsmedia.com/content/portfolio/mdworkout-for-ios/ (MDWorkout APP)
http://www.coregrip.com/ (CoreGrip Site)

To read the OTC Journal library of past editions on LifeApps Digital Media (OTCQB: LFAP) in its entirety, please visit

http://www.otcjournal.com/LifeApps/LFAP/af/profile/

Additional detail via the OTC Journal article as well as associated disclaimers can be accessed or downloaded in their entirety by visiting www.otcjournal.com.

For ongoing following of LifeApps simply go to www.otcjournal.com and input your email address.

This report is the opinion of the OTC Journal and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated the OTC Journal for this report.

About The OTC Journal: The OTC Journal is the longest running electronic newsletter committed to small and microcap stocks. Published continuously since 1998, the OTC Journal provides readers with short term trading ideas, long term ongoing coverage of worthy small and microcap companies, and overall market commentary.

The OTC Journal is also an investor relations firm that publishes a newsletter that provides a forum for issuers who wish to advertise their company. To read our publication, including information regarding our compensation, visit www.otcjournal.com.

About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.



For more information, please visit http://www.lifeappsmedia.com, or contact

OTC Journal
Larry Isen
Publisher
editor@otcjournal.com





Source: Marketwire


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