According to a recent survey of top real estate executives by
•A remarkable 75 percent of top real estate executives responding said their brokerage firms offer at least one major ancillary service; •Mortgages are the No. 1 additional offering: 89 percent of the real estate firms that offer at least one ancillary service offer home loans; •Nearly three-quarters (71 percent) offer title services; •Nearly half (49 percent) offer home-warranty services.
"For decades, the National Association of REALTORS® has tracked growing consumer interest in a one-stop shop through its surveys," said
"Clearly, the industry's thought leaders are making it happen in their firms," he added.
According to a 2011 NAR and Harris Interactive study, the number of consumers interested in using a service provider affiliated with a brokerage firm increased 34 percent from the first survey completed in 2008.
In the NAR/Harris study, 78 percent of homebuyers said that one-stop shopping would save them money; 75 percent said it would make the process more manageable and efficient; and 73 percent said that a one-stop real estate shop would prevent the details relevant to their transactions from "falling through the cracks" -- as well as make the entire process "more convenient."
What advantages are real estate brokerage firms reaping from moving to a one-stop shop?
When real estate executives were asked to select the top benefits from offering ancillary services, 79 percent said "higher profits"; 70 percent said "one-stop marketing opportunities"; 62 percent said "increased customer satisfaction"; and 60 percent said "better quality control."
These were among the findings from the 2013
Imprev inaugurated the
"This is a way for us to better understand our clients and help them learn from each other," said Congdon.
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Imprev, Inc. Kevin Hawkins206-866-1220 firstname.lastname@example.org