The group also has a business-to-business company, The Producers, which provides gaming distribution and e-commerce fulfilment for games publishers and retailers.
Although based in the
The business challenge
The gaming industry is changing rapidly, which places a number of challenges on gaming companies. Firstly, consumers want to have the latest games as soon as they launch, and secondly they are increasingly purchasing downloads rather than physical copies of games, impacting heavily on servers as demand increases.
Because the file size of games is constantly expanding, games that in the past could be easily delivered by most 'off the peg' bandwidth suppliers now present more of a challenge. The modern digital games business requires a service dedicated to this function, rather than those simply selling spare capacity as an adjunct to their own business.
Consequently, Mastertronic needed a Content Delivery Network (CDN) solution which could provide high capacity at low cost, without the need for the company to manage that process itself.
Mastertronic selected Level 3's CDN and Storage solutions. Level 3's global CDN utilises a worldwide network of servers helping to ensure PC and Mac games purchased and downloaded by Mastertronic's customers globally are delivered fast, reducing lag and the lengthy wait typically associated with downloading full versions of games.
Level 3's CDN is designed to detect the location of a customer and enable game download from the server nearest to them. The objective is to ensure the shortest delivery path for content is used, thereby ensuring that gamers receive their purchased games via the quickest route possible. In addition, Level 3's storage facilities enable direct connectivity into the network with flexible power, space and management options. Terabytes of Mastertronic's gaming data are stored on the Level 3 network, ready for transfer whenever a customer purchases a particular game. Benefits
Since adopting Level 3's global CDN, Mastertronic's digital media is delivered faster to customers globally. The company now has access to a global network provider, meaning that it can distribute games around the world to PC and Mac gamers. This allows the company to operate safe in the knowledge that its gaming content will be delivered in a high-quality manner, regardless of location, volume or operating system. Mastertronic also has one point of contact for all its game delivery, ensuring it operates efficiently.
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