Aug. 28--Dassault Systems SolidWorks Corp, an international 3D design software firm, aims to double its revenue in Thailand by 2015 thanks to the growing adoption of 3D software.
"The increasing number of Asian companies shifting from labour-intensive manufacturing to innovative products is significantly driving business growth in the region," said Choon Keat Goh, vice-president for Asia-Pacific at Dassault.
Mr Goh said Thailand is the biggest market in Asean for Dassault because it has strong customer bases in the industrial, packaging, machinery and second-tier automotive supply segments. The medical and consumer sectors are also growing markets.
Dassault is planning to set up representative offices in Thailand, Indonesia and Malaysia to capitalise on growing customer demand.
Revenue from Asia-Pacific accounted for almost 10% of the group's total US$530 million last year, said Mr Goh.
Kenneth Clayton, vice-president for global sales, said adoption of 3D design software is gaining in Asia as it reduces development time and operating costs. However, he acknowledged software piracy in Asia is still a challenge to the design software industry.
Mr Clayton said using 3D design software could reduce product development time from six to 12 months on traditional software to only one month.
He added 3D design and simulation software have become mainstream, thanks to cheap prices and ease of use.
Dassault is preparing to introduce new 3D software next year that can support cloud-based and mobile devices.
Companies spend $4 billion per year globally on computer-aided design and related software tools, said Mr Clayton.
Dassault has a 50% share in the mainstream 3D design software market, worth $5-8 billion a year.
The company sold commercial licences to 2 million community users and educational licences to 2.5 million educational users.
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