Alaska Airlines has named three new managing directors to strengthen its growing Customer Innovation and Information Technology divisions as part of an effort to become an easy airline to fly.
According to a release, John Brewer has been named managing director of ecommerce and distribution. Brewer has more than 13 years of experience in ecommerce and online marketing. He started his career as a brand manager at BMW and joined Microsoft in 2000 with responsibility for developing new online businesses. At Microsoft, he held leadership roles in MSN, the Office Software division, and in Search, incorporating travel, ecommerce, and multimedia into Microsoft's search engine, Bing. Brewer also led global media product planning for Expedia, and most recently served as director of ecommerce and digital marketing at TUI Travel, one of the world's largest travel and tour operators.
Additionally, Vikram Baskaran is Alaska Airlines' new managing director of airline operations applications. Baskaran spent 14 years at United Airlines, most recently as director of applications development, where he led a range of programs including airport customer self-service, mobile tools for customer service agents, irregular operations, resource management, crew planning, supply chain management and operational metrics. He led the IT airport operations system selection and transition for the United- Continental merger.
Troy Kaser is taking on the role of managing director of customer systems supporting all of Alaska Airlines' customer-facing technology, including alaskaair.com. A 14-year veteran in ecommerce and mobile technology, Kaser previously served as vice president of engineering at Expedia and vice president of technology at Groundspeak. He pioneered Expedia's software development team in London, which became an important technology and talent innovation center. He also co-founded Fitropolis.com, an online guide to Seattle's fitness facilities.
"These new positions highlight Alaska Airlines' continued investment in customer-friendly technology and innovation," said Kris Kutchera, the carrier's vice president of information technology. "They will help us achieve our strategic goal of making our travelers' experience--from buying a ticket to boarding their plane--as simple and efficient as possible. These individuals are all innovators and entrepreneurs with deep roots in consumer technology, and we welcome them onboard."
Alaska Airlines, a subsidiary of Alaska Air Group, together with its partner regional airlines, serves 95 cities through a network in Alaska, the Lower 48, Hawaii, Canada and Mexico.
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