Excitement is building ahead of the world premiere in Leicester of a film showcasing the city's vibrant Indian community and famous cuisine.
Stars of the much-anticipated foodie comedy Jadoo, shot on location in Belgrave's Golden Mile, will walk the red carpet on Tuesday, September 3. Tickets are now on sale for the exclusive screening at Showcase Cinema de Lux, in Highcross. Jadoo, which means magic in Hindi, stars Harish Patel, of Run Fatboy Run fame, and Kulvinder Ghir, who appeared in Bend It Like Beckham.
Leicester-born writer and director Amit Gupta said: I'm so happy my home town is hosting the premiere of Jadoo. It will be a very special evening and I'm so happy that the people of Leicester will have the chance to attend and experience the Jadoo magic. Jadoo follows two chef brothers, Raja and Jaqi, who have a nasty fall-out which sees them rip up the family recipe book - one left with the starters and the other the main courses.
Setting up rival restaurants on opposite sides of Belgrave Road, it is left to Raja's daughter to help them reconcile their differences in time for her wedding feast.
The film includes dozens of cameo and walk-on performances from Belgrave residents. Dharmesh Lakhani, owner of Bobby's restaurant, plays a judge in a cooking competition alongside Leicester East MP Keith Vaz and actress-chef Madhur Jaffrey.
I can't wait to see the film, he said. My nephew was at the cinema the other day when the trailer was shown.
He felt a bit of a fool after instinctively jumping up and shouting 'that's us, it's Leicester!' Mercury readers will recognise locations such as Curve, the Peepul Centre, the Golden Mile and various Asian eateries along Belgrave Road.
Dharmesh added: The buzz and excitement around the place is palpable.
The premier is going to be such a wonderful and proud occasion for the whole city of Leicester, and the Indian community here in Belgrave especially.
At the premiere, the cast will begin arriving at about 6.15pm to greet fans.
Guests are expected to be seated by 7pm, with an introduction by the casts and crew before the main screening.
Julian Carr, chief executive of UK Theatres, said: We are extremely proud to be hosting the UK premiere of Jadoo.
With the film having so many ties to Leicester and being shot in the city, it's fantastic that the film makers wanted to hold the premiere here, and we're thrilled that it's taking place at Showcase Cinema de Lux.
This is a really exclusive event, and we're looking forward to bringing a touch of Leicester Square to the people of Leicester.
DISPLAY THE FILM POSTER FOR A CHANCE TO WIN TICKETS FOR THE BIG NIGHT BUSINESS owners and employees can win tickets for the premier by entering a competition celebrating Leicester's curry houses, bars and shops.
They need to pick up a Jadoo poster from Bobby's restaurant or Anokhi House of Sarees, in Belgrave Road, and put them up in shop windows where passing traffic can see them.
Everyone who posts a photograph of the poster in situ on the Jadoo Facebook page will enter a prize draw to win one of 10 premier night tickets. Tickets can be bought by calling the Showcase Cinema de Lux box office booking line on 0871 220 1000, or online at: www.showcasecinemas.co.uk/films/jadoo
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