News Column

blinkx to Create Original Online Videos and Launch 4 New Channels

August 24, 2013


blinkx, an Internet Media platform powered by CORE video technology, announced an initiative to create original online videos and launch four channels on

According to a release, the videos, based around common interests and passions of audiences, will leverage blinkx's AdHoc platform and be complemented by contextually relevant advertising. Catering to influential young women, millennial men, moms and more, each original video will delve into a memorable topic--whether timely pop culture commentary, details on new gaming releases or practical tips for family activities. The videos will be augmented with playlists of related videos, curated from over 900 content partners.

The company said that it will present this original and editorialized content in four channels on

-Ella TV--Ella TV brings beauty tips, red carpet rundowns and fashion advice for 18-34 year-old women.

-MomIQ TV-- From family time to "me" time, MomIQ TV helps moms deal with anything and everything that life throws their way.

-Giant Realm TV--Giant Realm TV is for 18-34 year-old guys who are passionate about gaming, gadgets, entertainment and more.

-blinkx TV--Rounding up the viral web, blinkx TV offers a playlist of hilarious bloopers, amazing stunts, ridiculous pranks and cute animals.

"This original video initiative is a huge step forward in what blinkx does as a company, allowing us to transition from an aggregator of premium videos to an actual content creator," said Dan Slivjanovski, Senior Vice President of Marketing at blinkx. "By creating interesting and entertaining videos for these specific groups of consumers, we will provide fantastic content tailored specifically to our diverse audience and give advertisers an incredible opportunity to connect with these demographics in exciting new ways never before available across our properties."

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