The research note – titled Survey Analysis: Customers Rate Their BI Platform Vendors, 2013 and authored by technology/home.jsp">
Each index divides vendors into four quadrants depending on their average scores for each horizontal and vertical metric.
Compared with other ‘Vendors to Consider’, Yellowfin was placed in the top right ‘leaders’ quadrant in five out of six survey indexes, including:
• Customer Experience vs Sales Experience
• BI Success vs View of Vendors’ Future
• Product Ease of Use vs Strength of Overall Functionality
• Complexity of Analysis vs Ease of Use & Achievement of Business Benefits
• Software Quality vs Quality of Support
In the critical ‘Product Ease of Use vs Strength of Overall Functionality’ index, Yellowfin was one of only two ‘Vendors to Consider’ to earn above average scores for both measures. Yellowfin also achieved the best ‘sales experience’ result of all ‘Vendors to Consider’, scoring 9.5 out of 10. When rating sales experience, survey participants were asked to rate their overall experience of “doing business” with their vendor, considering pre-sales, the sales process, contract negotiations and post sales relationship.
Sallam’s research note found that niche ‘Data Discovery’ vendors – of which Yellowfin was categorized – “dominated the top spots in many ratings”, with their “loyal customers rating them very highly on many aspects throughout the survey.”
Conversely, customer survey results revealed that “Megavendors continue to be judged below average by all respondents on many measures of customer success, ease of use, functionality and overall customer experience”.
The report exposed a notable trend away from ‘traditional’ BI vendors, stating that “customers of large, IT-centric vendors, those holding the top spots in terms of market share and installed base, report less success and lower achievement for business benefits than customers of most other vendors. These customers also tend to have a lower view of their vendors' futures. This data suggests that without significant changes, these incumbent vendors will continue to be at risk in their installed bases and in new purchases, as up and coming vendors (data discovery, cloud, and small niche vendors) continue to deliver on key requirements.”
Request to access the full research note here: [http://www.gartner.com/id=2538415.
Gartner’s 2013 Magic Quadrant for BI and analytics platforms was released earlier this year. The report noted Yellowfin’s product focus on Mobile BI delivery, Collaborative BI, Location Intelligence and embedded BI, as well as the vendor’s recently released ‘Storyboard’ functionality – a fully integrated and interactive PowerPoint like presentation and collaboration module.
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