ENP Newswire -
Release date- 22082013 - Founded in 1969, Verbatim is best known as a pioneer at the forefront of data storage innovation.
From floppy disks to CDs, DVDs and Blu-ray media to external hard drives, flash memory cards, USB drives and solid-state drives, Verbatim's extensive portfolio and influence in the storage industry is unrivalled.
Verbatim is a relatively new entrant in LED lighting having launched its first range of LED retrofit lamps just a few years ago. In fact, the brand announced its entry into the European LED and OLED markets at Light + Building 2010.
Verbatim's move into lighting means that LED customers can also be assured of technology they can trust because we are backed by parent company
Today, Verbatim's supplies an extensive professional range for lighting designers, architects and facility managers and a range aimed at general consumers available through electrical, home improvement and online stores.
What have been your biggest challenges to date?
LED manufacturers face many exciting market opportunities but there are some challenges to tackle too. The first major challenge has been to correct common misconceptions customers have about LED lamps compared to other lighting technologies and finding effective ways to explain the key benefits that LEDs deliver.
Another test we continue to face is the large volume of cheap, inferior quality, non-branded LEDs. These products entice consumers with their low price but ultimately disappoint them with a tendency to underperform or suddenly fail. Reputable brands, on the other hand, tend to implement better product design and manufacturing which encourages loyalty, trust and repeat purchase.
How are you overcoming these hurdles?
Education, education, education - to coin a phrase. We have developed communications campaigns to better inform the general public about the advantages of LED lighting and offer technical advice to customers about what to look out for when making comparisons between different lighting products.
We are keen to remind customers that non-branded products may have exaggerated claims, particularly overstated figures for luminous efficacy and operating life. We also underline the fact that poor-quality LED lamps, which might fail in a much shorter time, do not offer an attractive return on investment. Verbatim's demanding quality control during manufacturing processes guarantees first-class products.
What is new for 2013?
Verbatim expects that 2013 will shine very brightly, particularly due to new product innovation. At Euroluce 2013, Verbatim unveiled groundbreaking technological advances in OLED and gallium nitride (GaN) LEDs that deliver unrivalled efficiency and brightness.
Using pioneering Gallium Nitride technology, Verbatim has unveiled a GaN LED solution starting with an MR16 spot which can deliver at least five times higher brightness than conventional LEDs. This allows lighting fixtures to be made much smaller and offers lighting specialists far greater design freedom.
In addition, Verbatim has also unveiled a new series of VELVE modules which incorporates the world's most advanced dimmable and colour adjustable OLED technology. The latest lightweight VELVE modules are twice as bright and 70% more efficient than before with glare-free brightness of up to 2,000 cd/m2 and a luminous efficacy of 51.6 lm/W.
Verbatim has also have introduced a new set of dimmable Classic A LED lamps for lighting professionals. Available in 7.5W or 10.5W to replace 40W or 60W traditional light bulbs respectively, all offer a wide beam angle (
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