LG Challenges Canadians - one finger at a time
TORONTO, Aug. 22, 2013 /CNW/ - What can you do with one finger?
According to a recent survey conducted for LG Electronics Canada,
Canadians can do a lot—press snooze, hail a cab, twirl their hair, the
list goes on, but for 55 per cent of Canadians controlling their
smartphone with one finger is important. Beginning this fall, LG is
making that possible with its latest LG flagship smartphone, the LG G2.
"LG was listening to consumers when they designed the LG G2," said
Geoffrey McMurdo, Vice President, Mobile Communications, LG Electronics
Canada. "The unique Rear Key concept came from the realization that the
larger phones became, the more difficult it became to access the side
keys. Now, with the LG G2, Canadians can more easily control their
device including adjusting the volume, take pictures, craft a memo and
so much more - all with just one finger."
LG continues to listen and wants to hear what Canadians can do with just
one finger. To celebrate the upcoming LG G2 launch, LG is challenging
Canadians to warm up their index finger with the LG G2 One Finger Challenge. Each day for four weeks, Canadians can tell LG what they can do with
one finger for a chance to win prizes, including the LG G2 before it's
available in stores. Visit www.facebook.com/LGCanada for details on the contest.
What are Canadians Doing with One Finger?
Research revealed that moving the buttons to the back of the device
gives users more control because it allows for easier index finger
access. In fact, this sentiment was mirrored in recent survey results
with more than 55 per cent of Canadians stating one finger control is
an important mobile device feature.
With the one finger control offered by the LG G2, many of the
embarrassing cell phone mistakes reported by Canadians can now be
Dropping it in something (food, toilet, lake)
Accidentally hanging up on someone
Typos or sending text/messages to the wrong person
Calling the wrong person
What else do Canadians do with one finger? The survey revealed that upon
first waking up, 33 per cent of Canadians use only their index finger
to press snooze, another 30 per cent click a remote and 48 per cent of
Canadians type on their phones.
If you only need one finger to control your phone what will Canadians do
with their other nine digital extremities? According to the survey, 38
per cent say they will use their extra fingers to drink a cup of
coffee, 30 per cent will multi-task and click on another device such as
Experience LG G2
In addition to the LG G2 One Finger Challenge, LG is travelling across
the country to introduce the LG G2 to Canadians and giving them the
chance to warm up their index finger and experience the new LG G2.
Visit www.lgg2.ca or www.facebook.com/LGCanada to learn more.
About the Survey
From August 9th to August 12th, 2013, an online survey was conducted
among 1499 Canadian adults, who are Angus Reid Forum panelists. The
margin of error—which measures sampling variability—is +/- 2.4%, 19
times out of 20. The results have been statistically weighted according
to age, gender, region, and in Quebec, language Census data to ensure a
representative sample. Discrepancies in or between totals are due to
About LG Electronics Canada
LG Canada is comprised of five business units - Mobile Communications,
Home Appliance, Home Entertainment, Business Solutions and Commercial
Air Conditioning. The company has offices in Toronto and Vancouver. LG
Canada is focused on delivering award-winning products known for
blending style and technology. These innovative products include cell
phones, flat screen TVs, laptop computers and home appliances. For more
information please visit www.LG.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home
appliances. With 117 operations around the world, LG achieved global
sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised
of four business units - Home Entertainment, Mobile Communications,
Home Appliance, and Air Conditioning & Energy Solution - and is one of
the world's leading producers of flat panel TVs, mobile devices, air
conditioners, washing machines and refrigerators. For more news and
information on LG Electronics, please visit www.LGnewsroom.com.
SOURCE LG Electronics Canada
Image with caption: "LG Canada wants to know...what would you do with one finger? (CNW Group/LG Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20130822_C7527_PHOTO_EN_30045.jpg