"Samsung, the number one smartphone manufacturer, had to admit in the last quarter as they slowed down in the smartphone sales arena. The high-end smartphone segment is getting saturated and they need to continue to drive high-end sales by giving people options to replace their old devices,"
Samsung needs "to innovate around the software part," she said.
She said Apple is in a position to innovate around their software part and they are the company to give users a better experience..
But Ashraf Fawakherji, vice-president of Huawei Device Middle East, disagrees with those saying that there is no major innovation taking place. With heightened competition in the sector, any brand's longevity will be fundamentally tied to its ability to create an exciting and original user experience.
This may be reflected in the size of the phone but also in other hardware features such as HD video recording, speaker quality and 4G LTE compatibility. In terms of software, he said vendors are also able to revolutionise the space through their support of emerging operating systems and the creation of proprietary OS "skins" which have become particularly popular in the Android market.
"Equally significant is the ability of smartphone vendors to bring premium technology to more and more people at an affordable price. Such innovations extend all the way from supply chain management to chipset design and more efficient battery technologies," Fawakherji said.
Zimmermann said that
They are the only vendor at the moment that can "differentiate on technology" but their brand is so weak.
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