It will use pricing strategies to attract customers amid slow consumer spending, said Jeerawut Wongpimonporn, Lenovo Thailand's manager.
"Apart from a non-brand Chinese tablet, this model is at the lowest price offered by a global brand," Mr Jeerawut said.
"We create new products for a market not dominated by Samsung and Apple by offering affordable items with prices 50% lower than those of rivals for the same specification," Mr Jeerawut said.
"In the 10-inch tablet market, most models are more than
Mr Jeerawut cited the forecast of global research firm IDC, which says local tablet shipments are expected to rise by up to 94% this year, reaching nearly 5.3 million units. The volume includes the state-sponsored One Tablet per Child tablets.
Tablets priced below
"That is why global computer makers Acer, Asus and
He said the economic slowdown and stiff domestic consumption have affected sales of tablets, but affordable tablets would attract consumers and make
The firm plans to increase its sales revenue from smart devices to compensate for the mature computer market.
Smart devices account for at least 3.5 million of the 10 million units of tablets and smartphones in the Thai market.
"By the end of the third quarter, our sales of smartphones and tablets will outpace notebooks for the first time," Mr Jeerawut said.
(c)2013 the Bangkok Post (Bangkok, Thailand)
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