Sony Mobile Communications introduced the next revolution in premium large-screen Android smartphone entertainment - the new Xperia Z Ultra, which is waterproof, ultra-slim, and features a lightweight design so you can enjoy it anytime, anywhere.
Unveiled at the Mobile Asia Expo in Shanghai, China, it is the first smartphone ever to incorporate a Full HD TRILUMINOS Display for mobile, powered by Sony's latest X-Reality for mobile picture engine to deliver the most immersive viewing experience imaginable.
Additionally, the Xperia Z Ultra also features the fully integrated Qualcomm Snapdragon 800 processor with 2.2 GHz quad-core CPUs, 4GLTE and HD voice to provide a seamless connected entertainment experience, industry-leading battery performance, and amazing speed.
Spyros Gousetis, Director of Marketing, Middle East & Africa, said: "The Xperia Z Ultra is the most exciting revolution in large-screen smartphone entertainment devices with both the slimmest and largest Full HD smartphone display in the world that is second to none. We are already delivering the best of Sony technology and design across a range of premium smartphones and tablets, and now we are bringing this same premium offering to the large-screen smartphone segment, setting a new standard for others to follow."
The Xperia Z Ultra can be tried out at the custom-built Sony Pavilion at the North Galleria, Mall of the Emirates from 10 am to midnight, from 14th to 24th August 2013. Visitors can also experience the exciting battle of Ratchet & Clank through an augmented reality game.
The world's largest Full HD smartphone display* Xperia Z Ultra features a 6.4" touchscreen Full HD display with Sony's unique TRILUMINOS® Display for mobile, creating a wider palette of rich natural colours thanks to Sony's BRAVIA TV expertise. The breakthrough technology includes X-Reality for mobile - Sony's intelligent super resolution display technology that analyses each image and reproduces lacking pixels to optimize quality for the sharpest videos. It also sifts elements depending on the scene and adjusts them based on pattern, outline and colour composition. The technology strengthens subtle patterns and accurately portrays their detailed feel, while reinforcing bold outlines. The large Full HD display has been optimized to experience at least 60 percent** more of the screen than most other smartphones.
The world's slimmest Full HD smartphone* Xperia™ Z Ultra is supremely slim and lightweight with a beautifully crafted 6.5mm body and weighing just 212 grams for ultimate portability. Sony craftsmanship in design and attention to detail comes to the fore with clean lines and premium materials - the front and back are made of tempered glass, creating a seamless surface with the OptiContrast™ panel housed in an innovative solid metal frame that looks stunning from any angle. It features the same acclaimed OmniBalance design as Xperia™ Z and Tablet Z. The Xperia™ Z Ultra is available in a choice of black, white or purple colour finishes.