The subscription-based business model gives businesses a new way to sell services and products that can result in more predictable revenue streams. Yet this model has introduced new complexity into managing revenue, particularly in the software, telecommunications, media and publishing, healthcare, and services-based industries that must deal with multiple revenue streams that now include subscription, usage, one-time, and project-based delivery. These complex billing and revenue management challenges outstrip the capabilities of the point solutions, spreadsheets and manual processes that many organizations have in place. As a pioneer in the subscription-based SaaS market,
Effective recurring revenue management. Purpose-built revenue solutions can eliminate the ad hoc and manual processes that can lead to income misstatements, revenue leakage, and customer dissatisfaction and churn.
Non-recurring revenue management. Organizations need a unified way to manage both recurring and non-recurring revenue, from such sources as traditional perpetual licensing, training and events, professional services and hardware sales, while also integrating seamlessly with a core financial/ERP system.
Subscription and contract management. Automating subscriptions and contract renewals helps ensure strong cash flow, while cross-sell and upsell capabilities help organizations take advantage of opportunities with existing customers.
Real-time end-to-end visibility. Organizations eliminate the delays of waiting until the end of the month or quarter for revenue reporting with on-demand visibility and sharing opportunity management across sales and service.
Metrics-based decision-making. Organizations can easily access metrics that are important in a subscription business, including monthly recurring revenue (MRR), annual recurring revenue (ARR), renewal and churn rates, customer lifetime value and cost of customer acquisition.
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