News Column

World's Fastest Humans: Speed Focused Niche Athletic Apparel Brand Hopes to "Kickstart" Success

Aug 19 2013 12:00AM

Marketwire

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FORT LAUDERDALE, FL -- (Marketwired) -- 08/19/13 -- Tony Ross has one mission: to redefine Track & Field athletic wear. "There is no clear brand that identifies one of the most participated sports in the world, despite the fact that all athletes run," Ross said.

His brand, World's Fastest Humans, hopes to fill that void in the marketplace and has launched a Kickstarter campaign to help. "Crowdfuding is the new way to find investors who believe in your vision," Ross said. "I am seeking the support of those who love running, who love the adrenaline of speed and who want to see a brand that represents them."

Ross began making uniforms full-time in 2011 and the company quickly grew. Track clubs, high schools, colleges and universities responded immediately to the male and female logos and unique, colorful designs. Ross outfitted his first national team, Puerto Rico, for the IAAF 2013 Track & Field World Championships in Moscow, Russia.

"I have a challenge most companies wish they had," Ross said. "The company grew 300% in one year. I started this company with only one investor -- me. I realized in order to continue this growth, I needed help. Many great companies die because they're underfunded. I didn't want this to keep this brand from consumers who have demonstrated they want it."

The company uses creative designers and a process called sublimation to achieve its unique look. The design is printed on paper, then heat pressed onto custom-milled fabric. The Kickstarter funds will go towards the purchase of a sublimation machine and centralizing operations. Right now the company uses subcontractors for all its work.

Ross is the son of renowned hurdles guru Wilbur Ross. The elder Ross was the first high school boy in America to qualify for the Olympics in 1944 and went on to coach some of the biggest names in the sport at some point in their careers including Carl Lewis, Renaldo Nehemiah, Michael Johnson, Greg Foster and Willie Gault among others.

"That's where the company got its name," Ross said. "As a kid growing up, all I ever knew were the 'World's fastest Humans.'"

The Kickstarter goal is $20,000. Ross is seeking donations of $1 to $1,000 or more.

Kickstarter campaigns operate under an "all-or-nothing" funding model, so if World's Fastest Humans does not meet its funding goal at the end of 60 days, the company's growth will be stalled. "I want to take this brand retail and make it one of the elite brands in all of sports," Ross said. "I want to run through the tape."

To follow this project and spread the word, be sure to find them on Facebook at World's Fastest Humans, Twitter @worldsfastest1 and at their website worldsfastesthumans.com. To donate to this project on Kickstarter go to: http://www.kickstarter.com/projects/worldsfastesthumans/worlds-fastest-humans-athletic-apparel



Contact:
Danielle Knox
Communications Dir.
World's Fastest Humans
954 394 6339
or 305 527 6004
worldsfastesthumans@gmail.com





Source: Marketwire


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