TYSONS CORNER, VA -- (Marketwired) -- 08/20/13 -- CustomInk, the "design online" custom t-shirt company, today announced the launch of its annual Be Good to Each Other campaign (www.customink.com/stopbullying). Coinciding with the back-to-school season and October's National Bullying Prevention month, the campaign encourages student groups and others to take a stand for kindness and tolerance by designing and wearing custom bullying prevention t-shirts. All profits from the sale of shirts will benefit CustomInk's non-profit partner -- PACER's National Bullying Prevention Center (www.pacer.org/bullying), which unites, engages and educates communities nationwide to address bullying through its resources. As in previous years, celebrities from the worlds of TV/movies, music and sports are lending support to the campaign.
"One of our core values at CustomInk is the Golden Rule and treating others with kindness and respect. The Be Good to Each Other campaign highlights our commitment to bullying prevention," commented CustomInk co-founder and president Marc Katz. "Custom t-shirts with bullying prevention messages unite students, school groups and communities. This campaign gives them the power to take a stand and wear their voice on a t-shirt."
This is the third year CustomInk will undertake the Be Good to Each Other campaign. In two previous years, the campaign has engaged thousands of supporters and raised more than $20,000 for the bullying prevention programs of CustomInk's nonprofit partner -- PACER's National Bullying Prevention Center.
"We are thrilled to partner with CustomInk on this campaign to build awareness and raise funds for bullying prevention," said Julie Hertzog, Director of PACER's National Bullying Prevention Center. "We all need to work together to create environments where everyone feels valued and protected. Wearing custom t-shirts helps unite people in that common cause and shows those who have been bullied that they are not alone."
Nearly one-third of all school-aged children are bullied each year (upwards of 13 million students). The Be Good to Each Other campaign invites students -- with their class, team, club or even individually -- to create a wearable bullying prevention message. CustomInk will handle printing and fulfillment at cost, allowing 100% of the profits from those sales to go to PACER's National Bullying Prevention Center.
Celebrities Join the Cause
A number of celebrities are lending their voice to support the PACER Center cause. Participating personalities include: Super Bowl Champion Ray Rice (Baltimore Ravens running back), Janel Parrish (Pretty Little Liars), Katie LeClerc (Switched at Birth), Laura Marano (Disney's Austin and Ally), Kaitlyn Dever (Last Man Standing/Justified), Beau Mirchoff (MTV's Awkward), Karan Brar (Disney's Jesse and Diary of a Wimpy Kid), Richard Sherman (Seattle Seahawks cornerback), Phil Stacey (recording artist and American Idol contestant), Hayden Byerly and Gavin Macintosh (The Fosters), Kyle Kleiboeker and Brooke Magnum (USA's Summer Camp) and Zack Ward (Scut Farkus in A Christmas Story).
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