HERNDON, VA -- (Marketwired) -- 08/19/13 --
•Over 52,000 owners were surveyed for the award •Audi also ranked in the Premium Brands and Luxury Car categories
The 2013 Audi A5 was named the winner in the Aspirational Luxury Car category in AutoPacific's 2013 Ideal Vehicle Awards (IVAs). Based on a survey of over 52,000 new car and light truck owners, the IVAs recognize the cars that meet their owner's expectations and desires about their automotive purchases. Additionally, Audi also ranked highly in the Premium Brands and Luxury Car categories.
Established in 2006, the IVAs are based on a model-year survey of automotive owners and are designed to help consumers make informed vehicle purchase decisions with a true "peer-to-peer" survey. The survey reflects the views of owners who have driven their 2013 vehicles for 90 days or more. The IVAs recognize vehicles where owners want the least amount of change across 15 key vehicle attributes including: exterior styling, exterior size, passenger roominess, cargo space, driver's seat comfort, driver's seat visibility, info/entertainment technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.
"We're thrilled for Audi to once again have been ranked the number one Aspirational Luxury Vehicle in AutoPacific's Ideal Vehicle Awards for the second year in a row," said Mark Del Rosso, Chief Operating Officer, Audi of America. "The A5 continues to impress consumers by exuding sophistication, engineering, performance and design, the ultimate reward for drivers who enjoy the journey and not just the destination."
The Audi A5 model line continues in 2014 with A5 and S5 Coupe and Cabriolet models, which continue to set standards for sportiness and efficiency in the mid-size segment of the premium market. In addition, the newly-introduced RS 5 Cabriolet -- which combines track-tested engineering with the freedom of open air driving -- joins the successful RS 5 Coupe for the 2014 Model Year.
For more information on the 2013 Audi A5, please visit http://www.audiusa.com/models/audi-a5-coupe.
ABOUT AUTOPACIFIC, INC.
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://vehiclevoice.com/.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.
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