Representatives from more than 20 Hispanic chambers met to learn social media best practices, which will be shared to and ultimately, benefit businesses across the country.
The United States Hispanic Chamber of Commerce (USHCC) Foundation, in partnership with Wells Fargo and the University of Notre Dame Mendoza School of Business, hosted the Chamber Training Institute event in July.
Following the training session, participants received a certificate from the university, and 96 percent of attendees felt they could effectively communicate information about the social media tips they learned to their members that could impact more than 11,900 Hispanic businesses around the country.
Prior to the training, 48 percent of attendees said they didn't know how Google and other social media resources could help businesses grow. Chamber leaders said they plan to use social media to promote chamber events.
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The USHCC Foundation Chamber Training Institute was created to help provide these types of unique educational opportunities to local chambers and foster the growth and development of Hispanic business leaders and entrepreneurs.
"The Chamber Training Institute is a valuable program created to strengthen and develop our local chambers," USHCC president and CEO Javier Palomarez said in a statement. "The best practices acquired at the trainings assist our local leaders in California and across the country in their efforts to increase membership and deepen their knowledge on how to effectively run their chambers.
"The USHCC is committed to ensuring our continued support for the fastest-growing segment of America's entrepreneurs – Hispanic business owners," he added.
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