News Column

Golf Trends Favor LifeApps Digital Media, Inc.

Aug 2 2013 12:00AM



BALTIMORE, MD -- (Marketwired) -- 08/02/13 -- Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes that it is no surprise that the Golf Core Grip Workout System and mobile app sold by LifeApps Digital Media, Inc. (OTCQB: LFAP) has enjoyed such widespread popularity. After all, golf's increasing global popularity combined with very favorable demographic trends is clearly in the Company's favor.

For example, in the U.S., an estimated 1 in 5 golfers is a woman, which is a fairly dramatic change from just 20 years ago. The rise of women in the business world to the C-level suite has had a modest impact in certain circles but a big shift in marketing and thus popularity of professional female golfers in the LPGA has been an interesting phenomenon as well. Unlike most women's sports, one can always seem to find avid fans and followers of the LPGA.

A more dramatic impact has come from Asia where golf has taken the continent by storm, led in large part by the huge success garnered by male and female golfers from Asia. In fact, golf is one of the few sports that can tout large and actively engaged fans from North America, Europe and Asia.

This engagement by the casual to committed golfer has enabled LifeApps' Golf Core Grip Workout System to earn high marks and sales in its online category. Developed by leading golf fitness experts, the Core Grip is a revolutionary fitness workout system for golfers that is designed to improve stability, power, distance and control.

Interestingly, the Company not only benefits from sales of its system due to the growth in the golf industry but from the migration of technology utilization as well. A disproportionate number of golfers that gravitate to workout systems like the Core Grip, use smartphones and other mobile devices, as compared to non-golfers, due to demographics and lifestyle choices. Considering that Core Grip users can record their workouts, take the system with them anywhere and get additional video instruction with its mobile app, LifeApps should continue to enjoy meaningful sales of this product and ensure broad adoption of related offerings in the golf and other fitness segments.

To view articles, reports, and disclaimers, please visit This report is the opinion of Goldman Small Cap Research and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report.

About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces small cap and micro cap stock research reports, daily stock market blogs, and popular investment newsletters. For more information, visit

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About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

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Goldman Small Cap Research
Rob Goldman, Analyst

Source: Marketwire

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