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Sony Pictures, Vyclone Offer Fans the Chance to Participate in One Direction Movie Premiere

August 19, 2013

YellowBrix

Social Video App Vyclone Will Enable 1D Fans to Instantly Create Personal Videos with Special Red Carpet Footage featuring One Direction

VENICE, Calif.--(BUSINESS WIRE)-- Vyclone, the most social video app for co-creating, syncing and editing multiple videos of a shared event, has partnered with Sony Pictures on the upcoming movie about the global superstars, One Direction. Vyclone is offering fans all over the world the opportunity to share in the experience of the world premiere from London of the band's 3D film, "One Direction: This Is Us" - produced and distributed by Sony Pictures Entertainment.

Special red carpet footage featuring One Direction captured using Vyclone during the premiere on Tuesday, August 20 at 5:30 p.m. BST will be instantly synced into Vyclone videos taken by fans at home and at the premiere. The result will be collaborative videos featuring Harry, Niall, Zayn, Liam and Louis alongside their biggest fans. This partnership marks the first time that fans at home will be included in a red carpet experience utilizing Vyclone's innovative technology.

"There is no better fan base than One Direction's, and we love that we're able to bring the band directly to the fans using our technology," said David King Lassman, CEO and co-founder of Vyclone. "This is a unique opportunity to give at-home fans enhanced access to an exclusive event, and we can't wait to see the collaborative content created."

To be a part of the best premiere ever:

-- Step 1: Download the Vyclone app & follow "1D: This Is Us" -- Step 2: Record YOUR best moments during the premiere -- Step 3: Upload and share using #1DMoviePremiere -- Within moments, fans will get back collaborative videos including both their and special red carpet footage featuring One Direction

To see a video from the band with more details, click here.

The Vyclone app is available for iOS, Android and Windows 8 devices. For more information on Vyclone, visit www.vyclone.com or find them on Facebook at www.facebook.com/vyclone and Twitter @Vyclone.

"One Direction: This Is Us" is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.

Directed by Morgan Spurlock ("Super Size Me") and produced by Simon Cowell, Adam Milano, Spurlock and Ben Winston.

To learn more about the film and explore the exciting digital engagement campaigns, please visit www.1DThisIsUs-Movie.com. Also be sure to follow @1DThisIsUs on Twitter for exclusive updates about the movie and join in on the conversation using #1DThisIsUs.

About Vyclone

Vyclone allows you to capture all of life's moments by creating multi-angle movies with people around you. From concerts to birthdays to weddings, Vyclone synchronizes video clips from multiple users to create one movie filmed from different vantage points. The footage can be edited and shared with other Vyclone users as well as through other social media platforms, like Facebook and Twitter. Vyclone has a robust following in the music industry and has partnered with artists including Madonna, Jason Mraz, No Doubt, Ed Sheeran, Jonas Brothers and Cody Simpson. It has been recognized as one of the best apps of 2012 by iTunes, TechCrunch, Business Insider, Men's Journal, The Guardian and The Next Web. The company is headquartered in Venice, Calif. with offices in London.

About One Direction

One Direction - Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson - were discovered by Simon Cowell on the U.K.'s "The X Factor" in 2010. The band quickly gained a following to become one of the competition's all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction's debut album, "Up All Night," made U.S. history, as it was the first time a U.K. group's debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 30 million records worldwide. In November 2012, One Direction released their sophomore album, "Take Me Home," which includes the No. 1 single, "Live While We're Young," and are currently on a sold-out world tour. One Direction's 3D motion picture film, "This Is Us," is in theaters nationwide on August 30 and features the new hit single, "Best Song Ever."

About Sony Pictures:

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

About Syco Entertainment:

Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the world's leading global music, film and television production companies responsible for some of the world's most successful global TV and music franchises including The X Factor and Got Talent. Syco Entertainment is also the world's most successful producer of international talent. Syco Music is the record label home for such diverse international recording artists as Labrinth, One Direction, Cher Lloyd, Leona Lewis, Susan Boyle, Little Mix, and Il Divo as well as other artists discovered through Syco TV series' including Tate Stevens, Emblem3, Fifth Harmony, James Arthur, Ella Henderson, Loveable Rogues and Rebecca Ferguson. Artists discovered by The X Factor format have sold more than 100 million records worldwide, including 110 number ones, 270 top 10, and 501 top 50 releases. Syco's television assets include the global franchises The X Factor and Got Talent. The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia. Local versions of The X Factor are produced in more than 41 territories and the US version of The X Factor airs in over 166 countries. In 2012 Got Talent became the world's biggest selling TV format and is now commissioned in 52 countries as a local format. The U.S. version, America's Got Talent, is NBC's leading summer entertainment format and additionally airs in 152 countries. In 2012 Syco TV formats were responsible for more than 2,000 hours of original television worldwide - equivalent to nearly three months of television viewing. The X Factor is now watched by more than half a billion people around the world.

In 2013 Syco continues to capitalize on the ongoing success of its established global hit TV formats and a number of new projects including new TV series Food Glorious Food and two films - One Direction's 3D movie with Sony Pictures and 'One Chance,' a film based on the success story of Britain's Got Talent's first winner, Paul Potts, in association with the Weinstein Company. Syco Entertainment also recently announced it's new partnership with You Tube; "The You Generation" channel -- The world's first global talent discovery channel which spans across 26 countries.

Brew Media Relations Dena Cook, 310-600-7160 dena@brewpr.com

Source: Vyclone

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