Cumulus Media Networks, with more than 5,500 affiliate radio stations reaching 129 million listeners, and dick clark productions announced they will join forces to create radio, digital and social content opportunities around the American Music Awards and the Billboard Music Awards.
"Our partnership with dick clark productions enables Cumulus to provide listeners and advertisers with unprecedented access to two top awards shows of the year with the American Music Awards and the Billboard Music Awards," said John Dickey, Executive Vice President and Co-Chief Operating Officer of Cumulus Media Networks. "We strive to find new and exclusive opportunities to deliver relevant and cutting edge content to engage fans through all of our affiliates platforms and programming."
"By partnering with Cumulus, we hope to increase awareness and fan engagement of the upcoming American Music Awards and Billboard Music Awards through an incredible slate of content and unique affiliate opportunities," said Mike Mahan, President of DC Media.
According to a release, radio coverage of the 2013 American Music Awards will feature six hours of original programming, including a two-hour red carpet radio show in advance of the awards that will be customized to radio formats. Cumulus will have prime positioning and access to talent, offering an experience for millions and millions of listeners.
Additional coverage of the event will be available across the stations' websites and their owned-and-operated social media profiles.
The American Music Awards will be broadcast live from the Nokia Theatre L.A. Live on November 24, from 8 PM 11 PM ET/PT on ABC.
A similar radio and multi-platform content partnership is in development for the Billboard Music Awards in 2014. Details will be announced in the coming months.
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