Wells Fargo announced it will sponsor the Mexican National Team for the team's annual U.S. tour that began this week against Ivory Coast at MetLife Stadium in East Rutherford, N.J. Through this move, the national bank will reach more than 90 million U.S.-based soccer fans.
"Soccer is a growing sport in the U.S., with a dedicated fan base, and Wells Fargo is proud to support MLS, the Mexican National Team and the beautiful game of soccer," said Jamie Moldafsky, Wells Fargo chief marketing officer. "We believe this is an incredible opportunity to connect with local communities and soccer fans across the country to share Wells Fargo's passion for their financial success, as well as the sport of soccer."
The Mexican national team beat the Ivory Coast 4-1. The Mexican national team will next play against Honduras in CONCACAF World Cup Qualification.
In July, Wells Fargo announced it also will become a national sponsor of Major League Soccer (MLS). Both agreements run through 2016.
The company unveiled its support of soccer during the 2013 MLS All-Star Game in Kansas City, KS. The Mexico-Ivory Coast game in will be the fourth of five U.S. tour matches in 2013.
"We welcome and thank Wells Fargo for their support of the tour which allows 'el Tricolor' to visit all of its fans across the United States annually," said Justino Compean, president of the Federacion Mexicana de Futbol, the Mexican soccer Federation.
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