News Column

New Craze Offers Professional Bull Riders' (PBR) Fans $20,000 and a Chance at $250,000

August 15, 2013

YellowBrix

Air Bull Riding Contest Kicks Off Aug. 15; Celebrates 20th Anniversary PBR World Finals PUEBLO, CO -- (Marketwired) -- 08/15/13 -- Country music's Cledus T. Judd invited the Professional Bull Riders to do it, and one lucky fan will win $20,000 just by doing it too.

It's Air Bull Riding, the latest craze to sweep the PBR and bull riding arenas across the country.

Today, the PBR launches its first annual Air Bull Riding contest - The Ride on to Vegas; Who Gives a Buck Challenge. One lucky fan will win $20,000 and a trip for two to the 2013 Built Ford Tough Series World Finals Oct. 23-27 in Las Vegas for the best air bull riding performance, and the chance to win $250,000.

From Aug. 15 - Sept. 30, fans are encouraged to videotape themselves "air bull riding." Videos should then be uploaded to the contest web site -- www.pbr.com/airbullride -- where they can be shared and voted on by friends, family and site visitors. The contestant whose video receives the most votes will win $20,000 and a VIP trip for two to the World Finals.

The lucky winner will then have the chance to roll the dice to win an additional $250,000 while in Las Vegas. Instead of snake eyes or Lucky Seven, the fan must roll "B-U-L-L-S." If successful, they will win a quarter of a million dollars.

During the recent filming of the music video for his song "Who Gives a Buck," Judd invited fans and PBR bull Riders J.B. Mauney, Douglas Duncan and Ben Jones to just "Straddle it. Handle it. Cowboy up and show everybody who gives a buck."

You may have done it "Gangnam Style" or given a little "Harlem Shake," now it's time to "Air Bull Ride."

Bull riders, fans, sports stars and the like have joined in the fun, performing their best rendition of air bull riding. Visit www.pbr.com/airbullride to see the videos and enjoy some of the PBR's favorite bull riders, Mauney, Duncan and Jones, along with Cledus T. Judd as they show you how it's done.

For contest details, visit www.pbr.com/airbullride.

About PBR:

The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that reaches more than half a billion households in 50 nations and territories worldwide. Its primetime programming, produced by 34-time Emmy(R) Award winner and Peabody Award winner David Neal, airs domestically on CBS and CBS Sports Network. More than 2.5 million fans attend live events each year. The PBR has awarded more than $120 million in prize money and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million - the most of any western-sports athlete in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR and YouTube at YouTube.com/PBR.

Media Contact:Hillary HerskowitzAM|PR hillaryh@nyc.rr.com 917.279.9574

Source: Professional Bull Riders (PBR)

A service of YellowBrix, Inc.


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