News Column

New iPhone Reportedly to Be Unveiled Sept. 10

August 13, 2013
apple inc

For those who keep asking about when the next iPhone will hit, we've finally got a date -- Sept. 10.

That's the day Apple Inc. will hold a special event to unveil a new model of iPhone, according to tech site AllThingsD.

Going by past unveilings, the next iPhone will likely be ready for pre-order a few days after that, with the first models hitting the stores within two weeks. Pre-orders for delivery the same day as launch sell out fast, so if you're interested you'd better limber up your clicking finger.

What should you expect? Apple's not saying, but the rumors center on a separate, cheaper model of the iPhone, and photos from Asian manufacturers have popped up showing iPhone shells with plastic backs.

Be warned that changing the body alone probably isn't enough to make the phone significantly cheaper, so if there really is a new model of iPhone, it might not be as powerful as the other new model.

Rumors for the base model have been pretty quiet, which leads me to suspect it'll be akin to Samsung's Galaxy 4S -- an upgrade that doesn't really change much in terms of how the phone looks. But there has been talk that the home button will have the ability to read fingerprints for security.

Of course these are all just rumors, and none of it may be true. What's almost certain to happen is a new version of iOS, as the developer beta seems to be wrapping up. The new operating system, which will also be pushed out to relatively newer iPhones and iPads, will flatten out the visuals and bring unified, transparent menus.

Picking BlackBerry

Meanwhile BlackBerry made an announcement of its own Monday. Don't get too excited -- it's that the company has formed a committee to evaluate its next move.

These announced moves could be anything from a strategic partnership -- think the company trying to get, say, Samsung to make a BlackBerry phone -- to selling the company.

Wall Street investors appeared to approve of the Canadian company's move. Shares of BlackBerry Ltd. soared more than 10 percent Monday on the Nasdaq stock market, finishing the day at $10.78.

It's difficult to be optimistic about what could come of this, especially as the new BlackBerry models, which were supposed to turn the company around, were flops. The latest estimates from research firm IDC indicates BlackBerry sales have dropped 11.7 percent from the previous year, and the company's market share has dropped from 4.9 percent to 2.9 percent.

It's been hard to recommend BlackBerry phones, but I've never actively warned determined people away from buying them. I will now -- until the company figures out what it wants to do, it's impossible to have any long-term confidence in the platform.

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