News Column

LifeApps and Sports Apparel -- It's All About the Gear

Aug 13 2013 12:00AM

Marketwire

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BALTIMORE, MD -- (Marketwired) -- 08/13/13 -- Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes that in addition to its success wildly successful digital publishing business, LifeApps Digital Media, Inc. (OTCQB: LFAP)'s subsidiary, the Sports One Group is well-positioned to have a solid 2H13 selling promotional and personalized team athletic apparel products. Sports One specializes in the delivery of uniforms, decorating services, and gear and apparel. The represented brands cover the entire sports universe including soccer, football, baseball, yoga, golf, tennis, volleyball, and lacrosse, and others.

The sports apparel market in the U.S. alone was $84 billion in 2012 and the worldwide market is expected to reach $266 billion by 2017 according to a marketing study by the market research firm Lucintel. The relative high sale price to production costs for some of the apparel these firms sell indicate that the average consumer is willing to pay a premium for quality or a trendy brand. After all, when it comes to sports and representing one's favorite teams, it is all about the gear. The niche distribution network of the LifeApps Sports One Group taps into this market offering top brands of personalized athletic apparel for wholesale distribution for a variety of sports.

Many of the top brands in the LifeApps Sports One line-up are aligned strategically with the world's most popular or fastest growing sports and the Company ensures it has exposure to all age groups. For example, Diadora is a high-end Italian merchandiser with a strong presence in Europe particularly in soccer, and holds the number three spot in market share for the sport in regard to footwear and other apparel. The Company also offers top brands for fans of lacrosse, one of the fastest growing youth sports in the U.S., along with high-end golf apparel such as Augusta, targeting baby boomers.

LifeApps' unique brand awareness and apparel product sales proposition ensures that major athletic brands will not only broadly reach their fan base through digital publishing but through the sale of sport apparel as well. For LifeApps, Sports One aids in its overall marketing efforts, and also serves as a catalyst for big time revenue growth this year.

To view articles, reports, and disclaimers, please visit www.goldmanresearch.com. This report is the opinion of Goldman Small Cap Research and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report.

About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces small cap and micro cap stock research reports, daily stock market blogs, and popular investment newsletters. For more information, visit www.goldmanresearch.com.

A Goldman Small Cap Research report is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed. Please read the report's full disclosures and analyst background on our website before investing. Neither Goldman Small Cap Research nor its parent is a registered investment adviser or broker-dealer with FINRA or any other agency. To download our research, view our disclosures, or for more information, visit www.goldmanresearch.com.

About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information, please visit http://www.lifeappsmedia.com.



Goldman Small Cap Research
Rob Goldman
Analyst
410-609-7100
rob@goldmanresearch.com





Source: Marketwire


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