News Column

New Research Shows Major Change in Online Shopping Habits

Aug 12 2013 12:00AM

Marketwire

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SAN DIEGO, CA -- (Marketwired) -- 08/12/13 -- The OTC Journal, the longest running electronic newsletter focused on the small cap and microcap sectors, notes LifeApps (OTCQB: LFAP) could benefit greatly from a titanic change in the habits of online shoppers.

A study recently released by comScore shows desktop share of online shopping is down 84% since 2010. The study also showed a lot of overlap: shopping begins on the desktop, then transitions to the mobile device.

32,000 mobile users and 7,000 tablet users were surveyed in March.

The survey found more than half the mobile shoppers were men -- 52% vs 48% women. 48% use an Android phone while 45% use an iPhone. Tablet users tend to be more affluent, with more than 50% with household incomes in excess of $75,000.

Other factors influencing mobile purchasing habits include customer reviews, coupons, store rewards, and a store sponsored social site.

Topping the list of non-digital purchases is clothing, tickets, printed books, delivered or picked up meals, and consumer electronics.

Retailers are also beginning to spend more on digital advertising. The Miilenial network ranks retail mobile advertising as the 4th highest category behind telecom, entertainment, and finance. Retailers are focused on eMobile with innovative features.

Larry Isen, Editor of the OTC Journal states:

"During the 90s and into the first decade of the 21st Century, every company from the largest Corporations to the corner dry cleaner had to build a web site to compete. All those same businesses are going to need an eMobile solution as consumer shopping habits evolve from eCommerce to eMobile.

LifeApps (OTCQB: LFAP) is uniquely positioned to benefit from the movement to eMobile commerce over the coming months and years as the company has proven it can develop both high quality, interactive mobile APPS, and digital mobile publications."

LifeApps Digital Media products and publications can be found at:

http://youworkout.com/ (YouWorkout Magazine)
http://lifeappsmedia.com/content/portfolio/mdworkout-for-ios/ (MDWorkout APP)
http://www.coregrip.com/ (CoreGrip Site)

To read the OTC Journal library of past editions on LifeApps Digital Media (OTCQB: LFAP) in its entirety, please visit

http://www.otcjournal.com/LifeApps/LFAP/af/profile/

Additional detail via the OTC Journal article as well as associated disclaimers can be accessed or downloaded in their entirety by visiting www.otcjournal.com.

This report is the opinion of the OTC Journal and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated the OTC Journal for this report.

About The OTC Journal: The OTC Journal is the longest running electronic newsletter committed to small and microcap stocks. Published continuously since 1998, the OTC Journal provides readers with short term trading ideas, long term ongoing coverage of worthy small and microcap companies, and overall market commentary.

The OTC Journal is also an investor relations firm that publishes a newsletter that provides a forum for issuers who wish to advertise their company. To read our publication, including information regarding our compensation, visit www.otcjournal.com.

About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.



For more information, please visit
http://www.lifeappsmedia.com.

OTC Journal
Larry Isen
Publisher
editor@otcjournal.com





Source: Marketwire


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