SAN FRANCISCO, CA -- (Marketwired) -- 08/12/13 -- InsideView, the leader in CRM Intelligence, today announced that it has secured $19 million in financing led by Split Rock Partners, with participation from the company's existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners. The investment will be utilized to accelerate research and development, market expansion, and increase adoption of the company's CRM Intelligence Platform by B2B enterprises. Used by nearly 13,000 companies and over 350,000 marketing, sales and account management professionals, InsideView provides the data, insights and connections that help organizations find more leads, win more deals, and grow accounts.
"This investment further validates the market opportunity for CRM Intelligence and provides us with the capital required to accelerate our market leadership in the space," said Umberto Milletti, CEO of InsideView. "We received tremendous interest from investors who realize CRM Intelligence is required to drive results at every stage of the buying lifecycle -- from the first marketing touch, through the sales process and through the account management and growth stage. The addition of Split Rock to our team brings additional cloud-based software expertise, and a long-term perspective. We welcome Jim to our board, and look forward to his contribution."
The InsideView CRM Intelligence Platform delivers fresh, validated company and contact data, prospect and company insights and professional connections to sales and marketing, within existing workflows and CRM or marketing automation systems. InsideView offers three applications built on the platform: InsideView for Marketing, InsideView for Sales, and InsideView for Account Management. InsideView is integrated with all major CRM platforms and leading marketing automation solutions. InsideView joins many fast-growing companies in the Split Rock Software and Internet Services portfolio. These companies share characteristics including a focus on advanced technology solutions for today's B2B enterprises and strong business models that produce high gross margins, recurring revenue streams, and efficient methods of customer acquisition. This practice focuses on investments in fast growing cloud and Internet services companies whose target markets have the potential to exceed $1 billion.
Jim Simons, Split Rock Managing Director commented: "We are pleased to welcome InsideView to the Split Rock portfolio of innovative B2B cloud companies. InsideView has demonstrated a unique understanding of the marketing and sales process and how CRM can be improved to support it. The rapid growth of its customer base indicates a tremendous appetite for InsideView solutions, and our due diligence conversations with InsideView customers revealed a clear impact on revenue and productivity, to a degree we rarely, if ever, see."
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