NEW YORK, NEW YORK -- (Marketwired) -- 07/09/13 -- Yappn Corp. (OTCBB: YPPN) ("Yappn" or the "Company") is pleased to announce that its development platform, Yappn (www.yappn.com), an upcoming online multi-lingual social community where people can meet, chat, engage and consume media in almost 70 languages, set to fully launch in Summer 2013, has signed an initial agreement with TSI Sports Inc. ("TSI") to begin to support online communications programs for up to 5,000 organized youth sports teams, representing over 280,000 players.
Under the terms of the initial agreement, TSI and Yappn will jointly develop a number of online communications programs for youth sports programs. Revenues will be generated from league programs and sponsorship by premium partners as TSI continues to expand its cloud based league management programs throughout the US, already garnering strategic relationships with organizations representing over 1 million players. Each team will have their own Yappn page where players and families can interact with the league to share real time league information, video training, pictures, updates and coaching programs, in almost any language, bringing communities together.
Sponsors and major brands will have the ability to create unique, targeted marketing programs to reach this growing audience. According to IEG's 2013 Sponsorship Report, sports sponsorship is estimated to grow to $13.79 Billion in 2013, up 6% and represents 69% of the projected North American sponsorship market.
It is estimated that in the US, 35 Million youth play organized sports with 85% of coaches being dads who coach their kids, according to an Athletic Footwear Association, USA Today Survey, January 2012. This number rises to 213 Million "seasons" of sports play as youth players are engaged in multiple sports according to the Sporting Goods Manufacturer's Association of America. The youth sports market goes beyond the player, bringing the whole family unit together increasing on average up to 3 participants for every player.
The market for sports and sports sponsorship, both at the amateur and professional level is a key opportunity for Yappn as sports ecosystem made up of manufacturers, sponsors, professional athletes and endorsements are major business targets. Yappn provides a direct outlet to users who are engaged in sports and related topic areas, both domestically and internationally. Yappn creates engagement on multiple levels and in multiple languages, making it easy to reach a sponsor's target market.
In 2011, according to Plunkket Research, Wholesale Revenues, U.S. Sporting Goods Manufacturers revenues exceeded $77 Billion with Retail Sports Equipment, by 2012 accounting for a market of over $40 Billion annually.
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About TSI Sports
TSI Sports Inc. (www.TSIsportsnet.com), provides sports leagues with the latest tools and technologies addressing all areas of activities in sports and leisure administration. TSI Sports Inc's solutions are time proven and have been in use since 1995. TSI Sports is the recognized leader in online solutions from registration, league administration, scheduling, referee assignment, tournament management etc. for sport organizations in the civil and scholastic sectors.
Set to launch in Summer 2013, Yappn (www.yappn.com) is a place where people can meet, chat, engage and consume content, individually, in groups and by topic, regardless of the language they speak. By removing the language barrier, the entire world opens up to an entirely new paradigm of communication.
Yappn, with the power of Ortsbo (www.ortsbo.com) also offers a set of very powerful communication tools where users can create opportunities to meet, chat, engage and consume in their own virtual location creating global social engagement for private events and closed networks. Users can also connect to leading social networks and engage friends and followers on Facebook, Yahoo!, Twitter and more.
Intertainment Media Inc. (TSX VENTURE: INT)(OTCQX: ITMTF)(FRANKFURT: I4T) has a controlling interest in Yappn Corp.
Yappn Corp is publicly in the US on the OTCBB - symbol "YPPN".
This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts" or similar expressions, are "forward-looking statements." Although Yappn Corp.'s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company's filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.
Founder and CEO
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