News Column

Hispanic Organizations Join Be Covered Texas Campaign

July 9, 2013

Staff Reports --

More than 100 business and community organizations have joined the Be Covered Texas health-coverage campaign, Blue Cross Blue Shield of Texas announced.

"The higher the enrollment this fall, the more successful the health insurance exchange will be -- and it won't happen if we don't partner with influential and trusted community organizations to reach uninsured Latinos in Texas," Dr. Esteban Lopez, regional president of Blue Cross and Blue Shield of Texas, said in a statement.

Hispanics make up nearly half of those eligible for the premium tax credits to help cover the cost of health insurance, according to a news release. To reach them, Be Covered Texas partners with Hispanic organizations such as the Texas League of United Latin American Citizens (LULAC), The Concilio and Dia de la Mujer Latina.

"LULAC is the largest and oldest Hispanic organization in the United States," said Elia Mendoza, state president, LULAC Texas. "Through our partnership with Be Covered Texas, we hope to educate our Texas members about their opportunity to obtain individual health coverage this fall."

The campaign also reaches out through newsletters, emails and social media. Social media is particularly effective in reaching the "young invincibles," defined as healthy adults under 30 who may be less motivated to enroll in health insurance.

Since its launch in March, the Be Covered Texas campaign has partnered with 112 business organizations, civic groups, religious and faith-based organizations, health and wellness groups, community groups, educational groups, and physician organizations and clinics.

A toll-free, bilingual consumer education hotline can be called at 866-427-7492 Monday-Friday, 8 a.m.-5 p.m. CT for more information about the new federal health care law. The campaign also provides educational information through a bilingual website and text campaign.

The Be Covered Texas partners include 10 local LULAC chapters, the Caring for Children Foundation of Texas, El Centro de Corazon, Ferguson Road Initiative, the Houston National Hispanic institute, Las Comadres Para Las Americas, Memorial Assistance Ministries, the Mexican Institute of Greater Houston, and Vecinos Unidos.

Organizations interested in partnering can visit for more information about the new federal health care law. A full list of partners can be found there as well.

Source: (c) 2013. All rights reserved.

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