News Column

Dolby Atmos to Bring the Story of Bhaag Milkha Bhaag to Life

July 9, 2013

YellowBrix

MUMBAI, India--(BUSINESS WIRE)-- Dolby Laboratories, Inc. (NYSE: DLB) announced today that the much anticipated movie Bhaag Milkha Bhaag will be mixed and released with Dolby(R) Atmos(TM). Dolby Atmos is a new audio platform from Dolby Laboratories that delivers a more natural and realistic soundfield, moving sound around and above cinema audiences, transporting them into the onscreen adventure. With the release, the creators of the movie seek to bring the magic of the iconic Indian athlete - Milkha Singh to the silver screen.

"Dolby has always been at the cutting edge of providing cinema audiences with the ultimate sound experience. Dolby(R) Atmos(TM) provides the completely immersive sound experience which filmmakers like me have long dreamed about," said Rakesh Omprakash Mehra, Director, Bhaag Milkha Bhaag. "Dolby Atmos allows us to present a more realistic story with an amazing audio experience that not only excites the ears but also touches the heart."

Directed by Rakeysh Omprakash Mehra, the film stars Farhan Akhtar and Sonam Kapoor. The sound designer for the movie is Nakul Kamte, and the movie has been mixed by Debojit Changmai at Future works at Rajkamal Studio. Bhaag Milkha Bhaag will introduce audiences to one of the most magical sound formats ever conceived.

"It's an inspiring time in cinema, with moviemaking being taken to new frontiers with Dolby's next-generation audio solutions. When Bhaag Milkha Bhaag hits theatres equipped with Dolby Atmos, audiences will be transported into the journey with the lifelike realism that the creative team envisioned," said Pankaj Kedia, Country Manager, Dolby Laboratories, India.

The much anticipated movie hits the Indian theatres on 12 July 2013. The movie was mixed in Dolby Atmos at Future works at RajKamal Studios, Mumbai - the first mix studio in the country to be certified as a Dolby Premier Studio.

About Dolby Atmos

Dolby Labs is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and life-like cinema sound experience ever.

Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 50 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.

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About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. S13/27133 DLB-G

Genesis BM Aashima Malik, +91 9899215064 aashima.malik@bm.com Roslyn Sinha, +91 9930196980 roslyn.sinha@bm.com

Source: Dolby Laboratories, Inc.

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