News Column

AME Info, Abu Dhabi, United Arab Emirates, media and advertising briefs

July 8, 2013


July 08--DFI OPENS SUBMISSIONS FOR FILM FESTIVAL FOR THE YOUNG: The Doha Film Institute (DFI) has announced that the first edition of Ajyal Film Festival for the Young is to be held from November 26 to 30, Gulf Times has reported. The five-day festival will comprise the Doha Film Experience, which will include a feature narrative (41 minutes and over) competition and a short film (under 40 minutes) contest, and the Made in Qatar/Students section. It will also feature family-friendly special screenings and thematic retrospectives and tributes, said the DFI.

Y&R LOSES HARVEY NICHOLS' ACCOUNT: Y&R Dubai has lost the advertising account of Harvey Nichols' store in the emirate after the upmarket department store picked FP7 for the account, Campaign ME has reported. Opened in 2006 in the Mall of the Emirates, the largest Harvey Nichols store outside the UK is run by the Al Tayer Group, the exclusive licensee of Harvey Nichols in the UAE.

TWITTER ROLLS OUT COOKIE-BASED ADS: Microblogging website Twitter has said it is to start showing individually targeted ads using cookies, as the firm seeks to raise advertising rates and revenues, Reuters has reported. The company will further allow retailers to attach anonymous versions of their customers' e-mail addresses, known as hashes, to Twitter's advertising engine to individually target their customer base. Users would be given the option of disabling cookies by enabling a "Do Not Track" option in their browser, Twitter said.

APPLE'S IOS SECURED 64 percent SHARE IN MOBILE AD MARKET: According to mobile ad firm Velti, Apple Inc.'s iOS mobile operating system is winning more ground in mobile advertising market share, growing from 59 percent overall to 64 percent between May 2012 and May 2013, TechCrunch has reported. Apple's iPhone 5 share grew by 7.4 percent year-on-year in May, and the iPad added 3.7 percent points, although the iPod Touch saw big losses, the firm said. Samsung is also growing its own share, however, but it isn't climbing at anywhere near the rate of its Apple competitor, Vetli noted.

YOUTUBE ACQUIRES VEVO STAKE: Google Inc.'s YouTube has renewed its distribution partnership with music video site Vevo, a music video and content distributor owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Group, Financial Times has reported, citing people familiar with the discussions. As part of the deal, YouTube will also buy a small stake in Vevo, worth between $40m and $50m, which will be used by Vevo to expand its international presence and invest in creating original music-related content to augment its growing library of official music videos from Sony and Universal.


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