VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 07/08/13 -- Online shoppers have a fresh source for one-of-a-kind vintage treasures, thanks to new e-commerce retailer Charlie Ford Vintage. Starting today, consumers visiting CharlieFord.com can take their pick from hundreds of unique pre-loved pieces, all curated by co-founder Jillian Harris, design host of W Network's Love It or List It Vancouver and former Bachelorette from ABC's hit series, and partners Tori Wesszer and Alyssa Dennis.
Harris, whose interior design business exploded since first appearing on The Bachelorette in 2009, understands the demand for antique and vintage pieces. A self-professed antique addict, Harris is known for her signature old-meets-new design style, often incorporating vintage finds from her travels into interior design projects.
"Over the past few years, people have often asked me how and where to source amazing vintage finds," explained Harris, creative director for Charlie Ford Vintage. "It quickly became apparent that there was a significant gap in the market, and a real opportunity to fill it with something new."
Enter Charlie Ford Vintage, a brand-new take on the age-old practice of antiquing. Gone is the guesswork, hassle and haggling; in their place, a chic and inspiring retail website chock-full of hand-picked vintage pieces sourced from vendors across North America, plus pre-negotiated pricing and plenty of advice from the brand's co-founders on the site's content-packed blog.
"Today's shoppers often don't have the time, desire or knowledge needed to source pre-loved pieces, nor do they find the traditional process appealing," said Harris. "Our goal is to bring the beauty of vintage to an entirely new audience, while supporting those mom-and-pop antique shops we know and love."
Consumers shopping CharlieFord.com can find merchandise in three distinct areas: categories, including furniture, art, decor, lighting & rugs, jewellery & accessories, and kitchen & dining; weekly theme sales; and the basement, which offers a collection of discounted items from various categories and/or past theme sales. Theme sales for July 2013 include:
-- Making an Entrance - starting Monday, July 8 at 1PM PT/4PM ET-- Vintage Wedding - starting Thursday, July 18 at 9AM PT/12PM ET-- The Summer Cottage - starting Thursday, July 25 at 9AM PT/12PM ET
"Charlie Ford Vintage was built on a love for old things with a story, and the people who seek them," added Harris. "We are so excited to introduce our concept to vintage shoppers, both new and old."
Charlie Ford Vintage ships across Canada (excluding the Yukon and Northwest Territories) and within the contiguous United States. View current product offerings and sign up to receive weekly email updates at CharlieFord.com.
About Charlie Ford Vintage
Charlie Ford Vintage is an online hub for pre-loved home decor, furniture, jewellery and accessories sourced from retailers across North America. Under the watchful eye of creative director Jillian Harris, the Charlie Ford Vintage team carefully selects each of their vendor partners, pre-negotiates pricing and hand-picks every piece of merchandise featured on CharlieFord.com for customers to shop, buy and love in their homes.
Amanda Haines, Director