News Column

Twitter to Test Tailored Ads

July 5, 2013

TWITTER has announced plans to start showing adverts based on users' browsing information.

The social networking site said it would be "experimenting with a way to make adverts on Twitter more useful" by displaying content from brands and businesses a user has shown interest in. It said: "Users won't see more ads on Twitter, but they may see better ones," A spokesman said: "The pilot is US-only, we don't have a timescale for roll-out more widely."

Source: Copyright Herald, The (Scotland) 2013

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