“There was a huge increase in online ad conversions this quarter,” said David Jakubowski, AK chief executive officer. “Brands are leveraging all online channels for campaigns to raise brand awareness and acquire new customers. The future of advertising really lies in data-driven decisions. Analytics from Aggregate Knowledge informed more than
Key Operating system (OS) and web browser insights:
The report analyzed more than 34 billion ad impressions in Q2 to uncover insights into customer engagement and reach, such as why marketers should advertise on one digital channel over another. With this data, brands can increase the efficiency of their multi-million dollar media budgets, resulting in better reach and more sales.
AK looks at cost, reach efficiency, user quality and funnel attribution indices across the four most prevalent channels in the digital marketing world – exchanges, networks, portals and social. This quarters report also dives into overall online events, unique users, and converting users across today’s operating systems and web browsers.
For additional insights, download the full report here. Connect with AK on Facebook&index=5&md5=e00ca743e5a21465689dd616518d9499">Facebook, Twitter&index=6&md5=b93b0546de4a01803d73ef3872380b24">Twitter, and LinkedIn. Join the conversation on Twitter by following #futureofadvertising.
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com.
Source: Aggregate Knowledge