Most Households Still Receive Pay-TV Services
“The vast majority of Americans no longer rely on over-the-air TV signals,” said
CEA’s study also reveals that most TV households (83 percent) receive television programming through traditional pay-TV services (cable, satellite or fiber to the home). However, there has been a decline of five percentage points in the number of homes using those services since 2010. The use of non-TV consumer electronics devices (such as laptops, desktops, tablets and smartphones) in the home to consume content is likely affecting pay-TV subscriptions. According to The 15th Annual Household CE Ownership and Market Potential Study, these mobile connected devices are seeing the fastest increase in U.S. household penetration rates. This decline may also be attributed to increasingly accessible Internet sourced television programming. Increasing household ownership of Internet connected televisions and other devices which facilitate connection to the Internet opens up new possibilities for viewing television programming on a traditional TV set. The study found 28 percent of U.S. TV households receive programming on their TVs through the Internet. In fact, four percent of TV households report using the Internet exclusively as their source of television programming for their TVs.