Volar Video’s proprietary software will allow the NJCAA and its member colleges to further promote their teams and events with live streaming capabilities and enhancements like seamless multi-camera switching and full custom graphics. The software supports the embed of the video stream to custom or existing websites, and fans can view on desktops, tablets, mobile phones and smart TV’s.
In addition, Volar Video’s platform provides the opportunity for its clients to capture revenue by enabling geo-targeted advertising through the development of mid-roll ad insertions.
"Volar Video not only provides colleges with a cost effective way to live stream events but more importantly, it affords an avenue to monetize the process," said Host, Chairman of Volar Video. "By using our proprietary solution, colleges can easily and cost-effectively connect with audiences no matter their location or their preferred viewing platform. We believe this application has the opportunity to revolutionize how organizations stream events and how users view them."
Launched in August of 2009, NJCAA TV spent the previous two years on the iHigh.com platform, providing the organization the ability to live broadcast select national championship events while also enabling member colleges to broadcast their regular season contests. For the 2012-13 season, NJCAA TV featured over 4,700 live broadcasts of national championship and regular season contests – a 40 percent (40%) increase from 2011-12. Even more impressive, NJCAA TV drew nearly 2 million visits (up 125%) from over 1.3 million unique visitors (up 265%) this past year.
“Over the past four years of NJCAA TV we have seen tremendous growth and technological advancements thanks to our partners at iHigh.com and now Volar Video,” said NJCAA Executive Director
Per the terms of the agreement, Volar Video will exclusively oversee
The enhanced partnership with Volar Video highlights the ongoing, aggressive efforts the NJCAA has made in recent years to showcase itself to a national audience. The organization is the second-largest national collegiate sports association in
Volar Video was founded in 2012 and is headed by Host, the former chairman and CEO of
About the NJCAA
Since 1938 the
About VOLAR VIDEO
Volar Video is a digital video technology company whose proprietary software and production platform empowers clients to broadcast, stream, distribute and monetize events, sports and video productions at dramatically-reduced costs to traditional broadcasting. Led by an experienced team of production, software, marketing and sports executives, Volar Video delivers customized video solutions across television, computer and mobile platforms. Volar Video has offices in
Read the full story at http://www.prweb.com/releases/2013/7/prweb10979618.htm
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