The LocaModa platform enables brands and networks to leverage social media safely across their web, mobile or Digital Out-of-Home campaigns. The platform selectively filters social media from sources such as Facebook, Twitter and Instagram, and embeds it into multi-channel campaigns to create more engaging and measurable interactions between brands, venues and audiences. The technology has been used extensively to display filtered Tweets and photos alongside branded content on digital signage in
Where Monster has traditionally supplied their own hardware, they can now use LocaModa's platform-agnostic patented technology to power unique interactive campaigns to run on any network or any screen. Monster Media customers will be able to greatly expand their campaign reach and scale and still experience the same accurate measurement and reporting data they get from taking advantage of interactive advertising.
"A significant and growing percentage of our clients require real-time, cross channel solutions," said
In addition to expanded reach, Monster Media will leverage the LocaModa platform and applications to further enhance the social media integration of its current interactive advertising solutions.
"We've been looking at where and how the market might eventually consolidate around proven technology, execution and patents," said
LocaModa has performed award-winning work with companies such as Levi's, Gap, AT&T, Pepsi,
Terms of the deal have not been disclosed.
About Monster Media
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality activations and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, shopping malls, cinemas, sport and entertainment venues and bespoke events.
Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever,
Bill Yackey502-609-7133 Email: Email Contact
Source: Monster Media