McAfee Mobile Security now available in basic and premium versions
SANTA CLARA, Calif.--(BUSINESS WIRE)--
today announced an updated version of McAfee® Mobile Security offering
new, cutting-edge privacy features including the Multi-user App Profile
function which allows consumers to create multiple user profiles or
“safe zones” on one device with customized or restricted access to apps.
The new version of the award-winning software also features the option
to choose between a basic or premium version. The premium version
provides a full range of security and best-in-class privacy features on
top of the basic version capabilities; the basic version provides select
antivirus, backup and anti-theft capabilities at no cost.
In 2012, 1.6 million Americans fell victim to smartphone theft, and
stolen mobile phones cost consumers over $30 billion.1 McAfee
Mobile Security basic provides consumers with an easy way to protect
themselves from theft and the loss or invasion of their personal data.
It protects users’ privacy as it allows them to back up, wipe and
restore contacts remotely through an easy-to-use web portal, as well as
locate a lost or stolen device on a map, and remotely sound an alarm.
“When consumers contemplate securing their smartphones and tablets, they
often think in terms of their susceptibility to mobile malware,
overlooking the very real threat to their privacy should their devices
become lost or stolen,” said Ari Jaaksi, senior vice president and
general manager, mobile engineering and operations at McAfee. “With
McAfee Mobile Security basic we’re helping consumers protect their
privacy at a baseline level at no cost, which we hope will help
encourage users to take a more proactive role in securing their mobile
devices and employ secure computing practices and protections.”
Supported by McAfee Global Threat Intelligence, the premium version of
McAfee Mobile Security is an all-inclusive solution that includes the
industry’s best-in-class app privacy features including app privacy
reporting and call and SMS filtering. In the Mobile
Security: McAfee Consumer Trends Report – June 2013, McAfee
found that more than one quarter of mobile apps are likely more than
just adware and may be collecting and handing over precise GPS location,
account, and activity information to criminals.
To protect consumers against the abusive permissions of these risky
apps, McAfee Mobile Security premium now features the Multi-user App
Profile function that allows users to create a “safe zone” for kids,
friends, family members or even strangers that may pick up or misuse
their devices. It also includes new Data Exposure Analysis, which gives
consumers the ability to see for themselves the level of risk their apps