News Column

Life is Beautiful Festival Announces Additional Music Acts

July 30, 2013

YellowBrix

Music, Food, Art & Learning Festival in Downtown Las Vegas adds Vampire Weekend, Alabama Shakes, Janelle Monae, Cults, Joey Bada$$ and others to music lineup LAS VEGAS, July 30, 2013 /PRNewswire/ -- Life is Beautiful (L.I.B.) Festival announces the addition of twelve music acts to their lineup for the inaugural festival taking place Saturday, October 26th and Sunday, October 27th, 2013. These acts include Vampire Weekend, Alabama Shakes, Janelle Monae, Cults, Joey Bada$$, Smith Westerns, Nico Vega, The Dig and Dreamers. In addition, L.I.B. and Red Bull Sound Select collaborated to curate a group of emerging artists on the Sound Select platform, including Wildcat! Wildcat!, Chancellor Warhol, The Kingston Springs, Children of the Night and Tink, to perform at the inaugural Festival. Over the course of the two days, the festival will feature an eclectic lineup of over 50 internationally established and emerging bands on four stages and several indoor venues. The current lineup features:

The Killers, Kings of Leon, Beck, Imagine Dragons, Pretty Lights, Empire of the Sun, Passion Pit, Jurassic 5, Childish Gambino, Zedd, STS9, Purity Ring, Big Gigantic, Portugal. The Man, Earl Sweatshirt, Danny Brown, Dawes, Andrew McMahon, The Joy Formidable, Charli XCX, Living Colour, Allen Stone, HAIM, Youngblood Hawke, twenty one pilots, ZZ Ward, Poolside, Family of the Year, Robert DeLong, Wallpaper., Five Knives, Capital Cities, Cayucas, Cosmic Suckerpunch, Knocked Up Kids, and many more. The full current music lineup can be seen at www.lifeisbeautifulfestival.com.

"It is with great pleasure we announce the addition of these twelve bands to our already stellar music line-up," states Rehan Choudhry, CEO of Aurelian Marketing Group, the promoter of the festival. "We are looking forward to producing an amazing festival for Las Vegas and plan to announce more festival programming in the coming weeks."

With more than 50 musical acts, 60 chefs and restaurants, special performances by Cirque du Soleil and other theatrical productions, world renowned artists and over 25 noted speakers, L.I.B expects to attract tens of thousands of people to Downtown Las Vegas.

Sponsors of the inaugural Life is Beautiful Festival include Wirtz Beverage Nevada, Heineken USA, Esquire Magazine, Las Vegas Review Journal, Sub-Zero Wolf, Westar Kitchen & Bath, Las Vegas Events, Cirque du Soleil, Zappos.com, Red Bull, El Cortez Hotel & Casino, the D Las Vegas, Toyota, Whole Foods Market, Airstream 2 Go, Planet Hollywood Resort & Casino and Flamingo Las Vegas.*Sponsors listed are current as of release date.

L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

ABOUT AURELIAN MARKETING GROUP Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com

ABOUT ANOTHER PLANET ENTERTAINMENT Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as "Promoter of the Year" in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.

ABOUT MAKTUB MARKETING MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

ABOUT DOWNTOWN PROJECT Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com

SOURCE Aurelian Marketing Group

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